By 2025, Nestlé expects to be a few percentage points off its goal of achieving 100% packaging designed for recycling. Jodie Roussell, Public Affairs Lead, Packaging & Sustainability, explains what’s gone right, and where its focus now lies.
Nestlé-owned Lion Cereals has developed a perfume ‘inspired by breakfast cereal’. Boasting notes of caramel and chocolate, the spoof Eau de Lion brand is designed to make foodies ‘roar with pleasure’.