The top five snack trends for kids - and the inner child - in 2023

Top trend 1: Functional food

According to FMCG Gurus, 48% of snackers are looking for functional foods that include health-enhancing ingredients, such as probiotics, vitamins, fibre and protein.

Enter GoGo squeeZ happy ImmuneZ, which offers an instant uptick in your little one’s intake of vitamin B12 and other banging goodies.

Happy ImmuneZ contains 15% daily value of zinc, 100% daily value of vitamin B-12, 4g of prebiotic fibre and Wellmune, a baker’s yeast beta glucan that has been clinically shown to strengthen the immune system. 

Topping that – and knowing that 70% of the immune system is housed in the gut – the portable snack pack contains oodles of prebiotic fibre, which nourishes the little one’s naturally-occurring probiotics, which will boost their gut health and thus, their overall wellness.

Top trend 2: Brain boost

In 2023, Mintel predicts consumers will increasingly seek out foods that optimise mental performance and support cognitive health. As such, fruit and veggies will be elevated to the go-to sources for those looking to boost mood. 

GoGo squeeZ ticks the box here with Happy BrainZ, which it claims is packed with all the good bits and bobs to support brain health.

Breaking it down, GoGo squeeZ Happy BrainZ contains a 10% daily value of iron, 100% daily value of vitamin C, and 800mg ALA omega 3s and 32 mg DHA omega 3s, along with 4g of plant-based prebiotic fibre.

The use of prebiotic fibre helps fuel good bacteria or probiotics in the gut, and here is combined with the brain health-supporting omega-3s and iron, making this snack a differentiator in supporting a child’s brain health and overall wellness as part of a balanced diet.

Top trend 3: Going with your gut

The International Foundation for Integrated Care (IFIC), a leading global healthcare movement for change, claims gut health will be among the most commonly sought-after health benefits among Americans, which will place probiotics centre stage.,

Enter GoGo squeeZ Happy TummieZ, a great-tasting, gut health-friendly snack made just for kids, but with the 5g of inulin needed daily to support overall gut health and a diversity of prebiotic fibre.

Top trend 4: Maintaining the power raider

We all know just how busy kids can be – but they all still need the support to keep their industrious little minds and bodies going at optimum speed.

Made from 100% fruit and veggies, and absolutely no added sugar, GoGo squeeZ Fruit & VeggieZ are a win-win for parents and kids.

Kids get the nourishment they need to bring their A-game to their activities, while parents can help start healthy eating habits at a young age.

GoGo squeeZ Fruit & VeggieZ is available in a range of flavours, including Boulder Berry, Pedal Pedal Pear, Zippin’ Zingin’ Pear, Boatin’ Banana, Grippin’ Grape, Max Mango, Speedy Strawberry, Bowlin’ Blueberry

Top trend 5: Drink your way to wellness

IFIC’s annual trend report claims this year, parents will be looking for fast, easy, convenient wellness solutions in liquid form – that offer a boost to everything from energy to gut health not only for their kids, but for themselves, too.

According to GoGo squeeZ, its pouches resonate as much with an older crowd as it does with kids, offering “the ultimate on-the-go snacks, featuring both the fruity flavours kids (and older ones) love, along with all the healthy ingredients needed for all to enjoy their next adventure.”​

The biggest plus is the pouches don’t need refrigeration, meaning they are mess-free and can be enjoyed without a spoon anywhere and at any time.

Available in grown-up flavours, too, including Spunky Strawberry, Rad Raspberry, Amazing Apple, Merry Mango, Peppy Pineapple and Playful Pear, along with the GoGo squeeZ applesauce range (real crowd pleasers).

Gimme five!