Hey, big snackers! Americans are eager to venture outside the box with flavour experimentation

By Gill Hyslop contact

- Last updated on GMT

Americans are eager to try new flavour combos when it comes to their favourite snacks. Pic: GettyImages/LightFieldStudios
Americans are eager to try new flavour combos when it comes to their favourite snacks. Pic: GettyImages/LightFieldStudios

Related tags: Potato chips, Chocolate, flavourings, Moonstruck Chocolate Co., OnePoll, survey

Snacking in the States is pulling in the big bucks, with the average American spending over $30K on snacks during their lifetime, creating a world of opportunities for product developers.

A new survey – conducted by OnePoll on behalf of Moonstruck Chocolate – calculated that most Americans spend around $9.22 per week on snacks, adding up to $479.44 a year and $31,163.60 over an average lifetime of 65 years.

US consumer love their snacks so much that 18% claimed they would ditch all their electronic devises for a lifetime supply of snacks. A sixth of Americans said they would completely shave their heads for a lifetime supply of chocolate.

34% of Americans lean toward salty snacks, while 37% crave sweet treats

The survey also delved into what Americans liked to snack on the most and how they paired their snacks. While 37% preferred a sweet treat, 34% fancied a salty bite. The remainder were not bothered and said they could go either way.

However, almost all snackers enjoyed potato chips, with 80% of sweet snackers and 84% of salt enthusiasts citing the ubiquitous snack as a regular go-to. When the tables are turned, though, only 63% of the salty group named chocolate as their favourite nibble to satisfy a sweet craving.

Exploring flavours

The survey found Americans are eager to venture out of their safe zones and willing to try odd pairings, like cheddar cheese & apple pie (21%), strawberries & balsamic vinegar (18%), chocolate & pizza (14%) and even bacon & vinegar (11%).

However, nothing beat the classics, with top pairings cited as bacon & eggs (58%), steak & potatoes (48%), pancakes & syrup (41%) and wine & cheese (39%).

And when it comes to chocolate, 50% said they love it with caramel, while 39% enjoyed a choc-nut combo.

Food for thought for flavour developers.

“With each bite, a delicious snack can take you to another world, creating a moment all your own,” ​said Joanna Hartvickson, director of Marketing and Product Management for Moonstruck Chocolate Co.

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