News briefs: Cadbury websites criticised, Aero redesigned and bioethanol

By Jane Byrne

- Last updated on GMT

Related tags: Confectionery

This week, Cadbury criticised over websites, Aero gets new packaging and confectionery maker in bioethanol move

Cadbury criticised by consumer watchdog​Cadbury is one of the food companies in the UK which is using the internet and text messaging competitions to market unhealthy food to children, according to UK consumer watchdog, Which? Which? found that some companies who had pledged to stop marketing unhealthy food to under-12s have continued to target kids via cartoon characters, film tie-ins, celebrity endorsements and free offers. Cadbury's websites included links to child-focused games and competitions, claims the report. However, the report, Food Fables - the second sitting​, also said that there have been notable improvements from some companies, such as Weetabix and Kentucky Fried Chicken. However, the UK's Food and Drink Federation (FDF) criticised the report and called it misleading and very subjective. "Which? also fails to acknowledge the fact that theUKnow has some of the strictest advertising regulations in the world, within which food companies are clearly operating to both the spirit and the letter of the law,"​ said FDF director of communications, Julian Hunt. Hunt said that the FDF members are going even further than these regulations and introducing voluntary measures that are changing the marketing landscape. "On top of these changes, we are making a real difference to the health of the nation through our efforts to improve product recipes, develop healthier options and introduce clearer nutrition labelling,"​ he added. Aero range to get new packaging​ Nestle Confectionery said that it has redesigned the packaging of its complete Aero range to appeal to older consumers and improve shelf life The manufacturer said the new range will come in a metallised laminate film to deliver improved aeration quality and to ensure that the chocolate is kept fresher for longer. The chocolate brand, according to the company, has grown in value by 49 per cent since 2004 but Nestle said the aim of the redesign is for better stand out on shelf and a more adult look for the brand. The redesigned packaging comes into effect this month. A spokesperson for Nestle was not available for comment at the time of going to print. Confectionery manufacturer registers bioethanol company​ Zaharni Zavodi, the Bulgarian sugar, sugar confectionary, alcohol and packaging company, has registered Ethanol Bio, a company for the production and trade in bioethanol, according to South East Europe news. Earlier this year, the manufacturer stated that its planned bioethanol plant would have an output capacity of 10,000 litres per day. Zaharni Zavodi executive director Georgi Uzunov reportedly said that the target market for the bioethanol would be other countries in the bloc and not the Bulgarian market. Zaharni Zavodi started exports of alcohol to the rest of the European Union in 2007, mainly to Austria, Greece and Italy, where the alcohol is used for production of liquor. Trading with EU countries became easier after Bulgaria joined the bloc in January 2007. The company's confectionery products include toffees, cocoa coated waffles, jellies, Turkish delight and halva.

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