Selenium-fortified bread launched in UK

Related tags Immune system Snack

UK supermarket Waitrose has introduced a selenium-enriched bread,
designed to give British consumers their daily required intake of
the mineral.

Research published in 2002 revealed that selenium levels in British bread-making wheats are 10 to 50 times lower than in their American or Canadian counterparts, caused by bread-makers switching from Canadian to European wheat. Soil in Europe has lower levels of the mineral, influencing the amount absorbed by wheat.

Daily intake of the mineral is therefore often lower than the recommended amount in Britain. Yet research over recent years has shown a link between higher levels of selenium and reduced risk of a number of cancers, including breast, prostate and colon.

It is also thought to benefit the immune system and regulate blood pressure.

The new bread, introduced by Waitrose this month, is the result of an eight-year research project by the Cambridge company, Nutrilaw, which has been working with farmers to increase selenium in the soil.

Waitrose suggests that eating two to four slices of the bread per day would provide the recommended daily intake of the mineral. Two slices contain 40 micrograms of the mineral.

Related topics Ingredients

Related news

Related products

show more

Plant-based prowess

Plant-based prowess

Content provided by ADM: Innovation that Feeds the Future | 18-Oct-2023 | Case Study

Today, a unique challenge faces food producers. As plant-based awareness grows, consumers are becoming more conscientious of what they eat and how it fuels...

Tomorrow’s bakery shortenings. Today.

Tomorrow’s bakery shortenings. Today.

Content provided by Cargill Oils | 10-Oct-2023 | White Paper

“The Next Generation of Bakery Shortenings” addresses the challenges of today’s functional issues and consumer taste preferences. To say bakery fats are...

Dairy proteins now available from Univar Solutions

Dairy proteins now available from Univar Solutions

Content provided by Univar Solutions | 20-Sep-2023 | White Paper

Foodology by Univar Solutions proudly partners with Leprino Nutrition as their North American distributor of nutritional ingredients and dairy products.

Related suppliers

Follow us


View more