Packaging gets competitive
consumer spending on the food and drink industry continues to fall
packaging is becoming an increasingly important means of sustaining
future growth.
A new report from Reuters Business Insight suggests that as overall consumer spending on the food and drink industry continues to fall packaging is becoming an increasingly important means of sustaining future growth.
The report, which is called Growth Strategies In Packaging Food And Drink To 2007: Identifying the key market sectors asks many pertinent questions about why packaging has now become so important to the industry and how it can impact performance.
The report highlights how food and drink packaging manufacturers will need to offer consumers a much higher level of control over the use of their products, particularly with respect to portioning; allowing multiple use at different moments in time, in different locations and by different individuals with different appetites.
The report also provides a comprehensive breakdown and future forecast of each key packaging segment to 2007 backed up by in-depth analysis and relevant and up to-to-date case studies.
One of the key findings that the report highlights is that the food and drink industry is at the forefront of packaging design. It emphasises how manufacturers and designers are very dependent on the attitudes of the major national retailers, which account for the majority of their sales.
In the years up to 2005, the largest segment of the European food and drinks market will continue to be the dairy products segment. Currently it is estimated to be worth €65 billion in 2005.
'Smart' packaging will also play an increasingly important role in the day-to-day priorities of packaging professionals over the next five years. The report will go some way to highlight the latest developments in this field as well as weighing up its impact on the food and drinks business.
The snacks market will also give rise to some focus as it is currently the fastest growing food and drinks market by value, recording a growth rate of 7.2 per cent in 2001.
"Drinks, snacks and dairy segments will be driving growth in kids' packaging markets. Interestingly, the ambient meals and frozen segments were the only segments where no one believed growth rates would 'highly' decline over the next five years," the report says.
For detaisl of how to get your copy of the report, click here.
