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Lay's is further reducing the sodium content in its Classic Potato Chips by 15%. Pic: GettyImages

The changing taste profile of Frito-Lay snacks

PepsiCo is reducing the sodium content in Lay’s Classic Potato Chips by 15% but aims to maintain – and even ramp up – the taste by using natural seasonings, potato varieties and playing around with the shapes and sizes of salt crystals to optimise flavour while using less sodium.

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