INNOVATION ROUND-UP JANUARY 2016
Glanbia Nutritionals OatPure (US)
Wyldsson.com is using OatPure oats from Glanbia Nutritionals in its range of gluten-free muesli and porridge oats. Wyldsson founder Dave McGeady set up the business after becoming dismayed at the levels of added sugars, high fructose corn syrup and preservatives in snacks such as some trail mixes and has vowed to use only natural ingredients. Glanbia Nutritionals said it was seeing “huge interest” in OatPure as gluten-free became established in the mainstream. “We are delighted to work with Wyldsson.com, whose determination to offer only the purest foods and ingredients mirrors our own,” added Glanbia Nutritionals business development manager Yves Vantomme.
