INNOVATION ROUND-UP JANUARY 2016
Quaker Gluten-Free Oats (US)
PepsiCo is rolling out gluten-free Quaker oatmeal across the US from this month. Claimed to deliver the same taste as traditional Quaker Oats, the new line-up comprises three products: an 18 oz canister of Quaker Quick 1-Minute Standard Oats (srp $3.99) and single-serve pouches of Quaker Instant Oatmeal in Original ($4.19/10-pack) and Maple & Brown Sugar flavors ($4.19/eight-pack) flavors. National distribution of the products is under way following a limited launch in selected stores last November.
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