INNOVATION ROUND-UP JANUARY 2016
Bagel Bites Breakfast (US)
Kraft Heinz has resurrected the Bagel Bites jingle from the 1990s – and given it a modern makeover - to support the launch of its Bagel Bites Breakfast. The new range – which includes variants such as Bacon, Egg & Cheese or Bacon, Sausage & Cheese – is designed as a source of protein for parents to give their children, with eight to 10 g of protein per serving. "We all know parents are looking for high-quality breakfast options during the school week,” said brand manager Mike Betts. The digital marketing campaign featuring the jingle is airing through online video channels and on Pandora.