INNOVATION ROUND-UP JANUARY 2016
Butterkist Hot Cross Bun popcorn (UK)
UK business Tangerine Confectionery is extending its Butterkist popcorn brand with a limited-edition 150g pack of Hot Cross Bun-flavored popcorn. (For the benefit of readers outside the UK, a hot cross bun is a spiced sweet bun marked with a cross on the top that is traditionally eaten on Good Friday.) Claimed by Tangerine to be a first to market, the product has Easter-themed bag packaging to set it apart from Butterkist’s usual red packs. The Hot Cross Bun flavor popcorn will be sold in Aldi, Tesco and discounters from February 15 2016.