Cakes & pastries

Christmas is shaping up to be a real cracker

Christmas is shaping up to be a real cracker

By Gill Hyslop

It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.

Betting on Donettes: Smucker’s snack strategy laid bare

Betting on Donettes: Smucker’s snack strategy laid bare

By Gill Hyslop

Smucker didn’t spend $5.6bn on Hostess to watch margins collapse. With Twinkies under pressure, it’s cutting SKUs, shutting plants and leaning on Donettes to prove its biggest snack gamble isn’t a sugar crash in the making

Bake smarter: Slash sugar, save costs

Bake smarter: Slash sugar, save costs

By Gill Hyslop

Sugar costs are soaring, but consumers aren’t willing to compromise on taste. For bakeries already operating on a knife’s edge, finding a smarter way to sweeten products has become mission critical

Hot off the snack press for Father’s Day

Hot off the snack press for Father’s Day

By Gill Hyslop

This year’s roundup is stacked with fresh launches that bring the flavour, flex the function and don’t skimp on the fun. Which of these new snacks will earn a spot in Dad’s secret stash?

EU & UK agree trade deal – the latest

EU & UK agree trade deal – the latest

By Nicholas Robinson

European Union and UK trade negotiators reached a tentative agreement on key trade issues as part of a relationship “reset”

Snacks that do more: 9 wellness-driven launches making waves

Snacks that do more: 9 wellness-driven launches making waves

By Gill Hyslop

Healthy snacks are no longer just a niche; they’re leading the charge in what consumers expect from food. These standout products prove you don’t have to sacrifice flavour, fun or convenience to make smarter snacking choices