Cakes & pastries

Top 10 TikTok trends shaping bakery and snacks in 2026

A bakery & snacks survival guide for 2026

Top 10 TikTok trends shaping bakery and snacks in 2026

By Gill Hyslop

From pistachio-packed fillings to products engineered to break, pull and ooze on camera, TikTok is reshaping what indulgence and value look like in 2026

Rethinking sweetness in an age of sugar skepticism

Diet Trends

Rethinking sweetness in an age of sugar skepticism

By Elizabeth Crawford

As shoppers scrutinize labels and headlines, brands are rethinking sweetness strategies to deliver lower sugar, clearer messaging and commercially viable reformulations

General Mills says price cuts are working

General Mills says price cuts are working

By Timothy Inklebarger

Cutting prices on about two‑thirds of its North America retail lineup helped General Mills beat Q2 estimates and flatten volume declines

Postcard from Sydney: Lamingtons, loaves & legends

Postcard from Sydney: Lamingtons, loaves & legends

By Gill Hyslop

Sydney’s bakeries aren’t just baking – they’re performing. From sky-high lamingtons to cult sourdough, this city’s pastry scene blends precision, play and viral energy in every bite

Top food colour trends of 2026

Top food colour trends of 2026

By Augustus Bambridge-Sutton

Consumer desire for calm, wellness and vitality will affect colour trends in the coming year

Breaking the Christmas bog standard

Breaking the Christmas bog standard

By Gill Hyslop

Once the star of the Christmas table, the cranberry is stepping out of the bog and into bakery innovation – from upcycled seeds to tangy syrups – proving it’s anything but standard

Canada’s bakers are done playing defense

Canada’s bakers are done playing defense

By Gill Hyslop

The Baking Association of Canada’s new Executive Council isn’t just another talking shop – it’s a wake-up call for the nation’s $21.5bn bakery sector to stop firefighting and start leading

Christmas is shaping up to be a real cracker

Christmas is shaping up to be a real cracker

By Gill Hyslop

It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.

Betting on Donettes: Smucker’s snack strategy laid bare

Betting on Donettes: Smucker’s snack strategy laid bare

By Gill Hyslop

Smucker didn’t spend $5.6bn on Hostess to watch margins collapse. With Twinkies under pressure, it’s cutting SKUs, shutting plants and leaning on Donettes to prove its biggest snack gamble isn’t a sugar crash in the making