The tale of two spin-offs: What the Kellogg breakup really achieved
Kellogg’s 2023 split was sold as a focus play. Less than two years later, both companies had been sold. So what was the split really for?
Breakfast cereals
General Mills lowers sales expectations but expands its playbook to win back consumers
The packaged food giant is banking on bolder taste, functional nutrition and smarter packaging to offset weak cereal and snack demand
Fiber is entering its protein moment – and it’s more multi-faceted than we think
How advances in fiber chemistry and sourcing may influence the next generation of food products and health
From breakfast staple to cultural treat: The reframing of sugary cereals in a MAHA era
Sugary cereals are no longer breakfast staples, but they’re not disappearing either
5 lesser-known crops with big innovation potential
Rice, corn and wheat may dominate global crop consumption, but for food makers wanting to stand out from the crowd, there’s a wealth of untapped innovation potential in ancient grains
Slack-fill suit puts cereal packaging practices in the legal spotlight
A class action filed in California in December accuses General Mills of selling air-heavy cereal boxes, dragging a familiar packaging gripe back into court
From Shredded Wheat to second chances: Why the UK cereal aisle isn’t done yet
After declaring breakfast cereal a category in decline, Cereal Partners UK is quietly placing a £67m bet on its future and exposing how Britain’s morning habits are evolving faster than the flakes
From kings’ cake to crunchy corn: Comfort snacks get a smarter glow-up for 2026
Indulgent treats aren’t being replaced – they’re being refined. This latest wave of NPD upgrades familiar formats with cleaner labels, global flavor cues and subtle functional gains
General Mills, WK Kellogg & Ferrero spark a fresh fight for the breakfast bowl
Once the poster child for easy mornings, breakfast cereal has been losing shelf swagger. Now a new wave of innovation, investment and protein-packed reinvention is pushing the category back into the spotlight
NPD: Feel-good snacking gets serious as brands go big on nostalgia, kindness & chaos
From colorless chips to collectible crisps and gooey skillet cookies, this season’s launches show how playful storytelling is reshaping what shoppers expect from a simple snack
Quaker is fighting global hunger with food science
PepsiCo’s Quaker brand is using science, local know-how and a bit of stubborn optimism to tackle one of the toughest global challenges
Ground-breaking gene atlas could lead to healthier, climate-resistant oats
A coalition of plant scientists are cataloguing the diversity of oats and their wild relatives, examining the genetic makeup of 33 common oat types and mapping more than nine thousand in detail.
General Mills bets big on overlooked consumers to drive next wave of growth
The CPG giant is adapting products, pack sizes and marketing to place aging consumers, GLP-1 users and Hispanic shoppers at the center of its fiscal 2026 plans
California’s ultra-processed food ban could reshape school meals and national policy
Gov. Gavin Newsom signed a landmark bill yesterday requiring the state to define UPF and eliminate the ‘most harmful’ ones from school meals over the next 10 years – a decisive action in sharp contrast to national efforts and political MAHA rhetoric
Ferrero’s WK Kellogg takeover has everyone talking
With Ferrero’s $3.1 billion deal for WK Kellogg done and dusted, the cereal aisle is buzzing again and competitors are scrambling to figure out what this means for the rest of Big Food
Sustainability September
Farming for function: Edacious and ROA put nutrition under the microscope
Edacious and the Regenerative Organic Alliance are teaming up to prove that how food is grown can directly boost nutrition, safety and consumer trust
Quaker Oats leverages TikTok dietitians for fresh brand appeal
The company is still recovering from a devastating recall in 2023 and focusing on the future
USDA’s SNAP stocking overhaul is a ‘mixed bag’ for retailers and shoppers
While USDA says the update would double food choices and close loopholes, advocates warn it won’t meaningfully expand healthy options and could strain small, independent retailers
Opinion
The snackdown: MAHA throws a Froot Loop at Kellogg’s
Once the pride of America’s breakfast table, Kellogg’s now finds itself in the crosshairs of Robert F. Kennedy Jr’s Make America Healthy Again crusade. The fight over Froot Loops isn’t just about dyes – it’s a test of whether Big Food can survive a...
Have children’s cereals quietly turned into empty calories?
Forget sugar for a moment. A new analysis shows kids’ cereals are steadily losing the very nutrients that once made them worth eating at all
Britain’s babies fed a diet of ultra-processed cereals and snacks, say researchers
A University of Leeds study found baby cereals and snacks dominated by UPFs (ultra-processed foods), with sugar-laden puffs and bars misled as ‘healthy’, leaving parents duped and kids primed for poor health
Kellogg’s artificial colors deal marks a turning point for cereal’s corporate accountability
WK Kellogg Co.’s binding deal to drop petroleum-based dyes marks a turning point for a $10bn US category, raising the bar on trust, regulation and corporate accountability
Rise and shine, it’s breakfast time: NPD to start the day right
From buttery croissants to protein biscuits and playful pancake mixes, breakfast is getting a fresh wave of innovation
Snacks with benefits: Matcha, protein, THC edibles and functional fuel
From matcha to protein, snacks are getting smarter, cleaner and harder to resist. Here’s what’s new in the better-for-you aisle.
GROWTH ASIA SUMMIT 2025
PepsiCo: Oats could reduce age-related inflammation
Research shows that oats can lower age-related inflammation (iAge) in adults at risk for cardiovascular disease
Can Ferrero breathe new life into breakfast?
The Italian confectioner is buying into breakfast cereals, hoping to stir up a category that’s seen better days
The snackdown
Kellogg, Kraft and the great snackland shuffle
Just days apart, two titanic moves hit the global food sector like a double espresso: Ferrero snapped up WK Kellogg Co for $3.1 billion; and Kraft Heinz revealed plans to spin off its grocery arm in a $20 billion restructuring
‘Braticoqueta’ bites: Snacks that channel the sassy energy of summer
Here’s a cornucopia of ‘braticoqueta’-worthy snacks and sips that flirt, slay and satisfy
IFT First: New tech and innovations to look out for at the food science expo
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
The decline in children’s cereal nutrition and the rise of sweet tooth appeal
There is white space for healthier children’s cereals, but will consumers buy them?
General Mills profits slide but bets on pets for 2026 win
The FMCG major has a positive outlook despite a negative end to the year
The real scoop on breakfast cereal: Science says it still delivers
While a new JAMA study flags rising sugar and salt in kids’ cereals, a major review in Nutrients finds the right bowl can still boost public health
Hot off the snack press for Father’s Day
This year’s roundup is stacked with fresh launches that bring the flavour, flex the function and don’t skimp on the fun. Which of these new snacks will earn a spot in Dad’s secret stash?
From Oreos to eggrolls, snack giants fire legal shots over labels, logos and loyalty
Kellogg’s, PepsiCo, Mondelēz and Conagra are taking aggressive steps to defend their turf and redefine the rules of the snack aisle
Countdown to colour change: A food technologist’s guide to dye-free reformulation
The FDA’s call to phase out synthetic food dyes by the end of 2026 has kicked off a high-stakes scramble across the food industry. We caught up with IFT’s Renee Leber to find out what’s really at stake and what it will take to get reformulation right
General Mills under fire for ‘healthy’ claims as dye controversy heats up
General Mills is increasingly feeling the pressure on all sides, facing backlash over petroleum-based dyes in its cereals, consumer boycotts and weaker-than-expected earnings
Spin, slump, SPOONS: Inside WK Kellogg’s make-or-break cereal play
Post-spin, WK Kellogg is making a bold play to redefine cereal as a health food. But can a marketing framework overcome falling sales, tariff pressures and consumer scepticism?
Snacks that do more: 9 wellness-driven launches making waves
Healthy snacks are no longer just a niche; they’re leading the charge in what consumers expect from food. These standout products prove you don’t have to sacrifice flavour, fun or convenience to make smarter snacking choices
Bite into summer: The LTOs turning heads
Across categories from crackers to cookies, these limited edition launches show why urgency, nostalgia and innovation are a winning recipe
Innovation watch
Self-heating burritos, lemonade-flavoured crisps and frozen PB&J: Redefining what a snack can be
Snacking is getting smarter, bolder and more unexpected by the day, with innovators pushing the boundaries of flavour, function and form. Which of these boundary-breaking bites will lead the next big snack innovation wave?
Who killed the cereal bowl? Breakfast isn’t what it used to be
Breakfast is undergoing a quiet revolution as traditional routines crumble under the weight of modern life. Is the classic bowl of cereal becoming a relic of the past?
9 breakfast breakouts you’ll want to wake up for
From quick-grab oat cakes to indulgent chocolatey cereal clusters, breakfast is having a serious glow-up in 2025
Sláinte to snacks: A roundup of St Patrick’s Day treats
Milseáin draíochta (magical treats) await! The craic is mighty (the fun is great) this St Patrick’s Day with a feast of festive flavours - from golden shortbread to cereal that turns your milk green - because every bite should be as magical as the day itself
The meeting that shook the industry: RFK Jr vs Big Food sends shares plummeting
PepsiCo, Kellogg, General Mills, Smucker’s and Kraft Heinz saw their stock prices tumble as Robert F Kennedy Jr delivered his anticipated ultimatum. Now, these food giants face a stark choice: remove artificial dyes or risk financial and regulatory fallout
A legacy secured, but what’s next for WK Kellogg?
While WK Kellogg Co wrestles with supply chain upheavals and takeover speculation, the WK Kellogg Foundation (WKKF) remains a steady force of philanthropy
Cereal shake-up: Is WK Kellogg the next big buyout?
WK Kellogg Co is in the spotlight after reports of a potential takeover by Ferrero. While leadership stayed silent on a sale at CAGNY, they outlined bold plans for growth beyond cereal.
No more playful packaging: Will it really help fight childhood obesity?
For years, cartoon mascots have turned cereals and snacks into kid magnets, fuelling endless pester power in supermarket aisles. Now, retailers are stripping them away to fight childhood obesity - but will it work?
Could popular snacks actually contribute to better heart health and lower stroke risk?
As consumer interest in health deepens, the connection between everyday food choices and long-term health outcomes has come under intense scrutiny. Could some savory snacks and even ultra-processed foods (UPFs) unexpectedly offer heart health benefits?
Pumpkin spice innovation to fall for: From Oreos to Kellogg’s Frosted Flakes and everything in between
As we dive into the world of new product development (NPD) in this seasonal segment, it's clear that pumpkin spice is more than just a fleeting trend.
118 years of cereal expertise now supercharged: How is WK Kellogg Co. performing post-split?
Has the newly independent company been able to leverage its iconic brands and agile operations to maintain a competitive edge in a challenging industry?