INNOVATION ROUND-UP JANUARY 2016
Awake Granola Energy Bars (US)
Caffeinated chocolate brand Awake has expanded into the snack bars market with a granola bar launched exclusively into 2,000 Walmart stores across the US from this month. Awake Energy Granola is available in four flavors - Dark Chocolate Peanut Butter, Dark Chocolate Caramel, Cinnamon Bun, Coconut Apricot - with a recommended price of $3.99 for a box of five. Each 1.2 oz bar contains 50 mg of caffeine and carries the warning that they are not recommended for children, pregnant or nursing women, or people sensitive to caffeine. They are exclusive to Walmart until June, when Awake then look to sell them more widely in the US.
See here for more information.