Start-ups & disruptors

Fright club: Halloween 2025 NPD gets bold, boozy and baked

Fright club: Halloween 2025 NPD gets bold, boozy and baked

By Gill Hyslop

Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive

GLP-1-friendly snacks: protein-packed NPD

GLP-1-friendly snacks: protein-packed NPD

By Gill Hyslop

Weightloss drugs are changing the way people snack and brands are answering with protein-packed launches designed to keep cravings at bay while delivering serious flavor.

Christmas is shaping up to be a real cracker

Christmas is shaping up to be a real cracker

By Gill Hyslop

It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.

Bread war brews as ABF circles Hovis in £75m rescue play

Bread war brews as ABF circles Hovis in £75m rescue play

By Gill Hyslop

A long-rumored merger between two of Britain’s best-known bakery brands could finally be going ahead - but it’s not a victory lap. It’s a high-stakes gamble to stop the rot in a £5bn market that’s been slowly going stale

FDA redraws the rainbow to dye another day

FDA redraws the rainbow to dye another day

By Gill Hyslop

The storm over artificial dyes is clearing and the FDA is ushering in a brighter, cleaner food palette. With Red No 3 fading fast and new colours blooming, brands are now racing to catch the rainbow