Start-ups & disruptors

Hershey’s salty strategy

Hershey’s salty strategy

By Gill Hyslop

The confectionery giant’s latest move – snapping up LesserEvil – pulls it deeper into the everyday snacking landscape it’s been circling for years

Roberts Bakery lands a lifeline

Roberts Bakery lands a lifeline

By Gill Hyslop

The century-old bread maker’s been pulled back from the brink after a rescue deal secured hundreds of jobs and gave new life to one of Britain’s best-known bakery brands

Fright club: Halloween 2025 NPD gets bold, boozy and baked

Fright club: Halloween 2025 NPD gets bold, boozy and baked

By Gill Hyslop

Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive

GLP-1-friendly snacks: protein-packed NPD

GLP-1-friendly snacks: protein-packed NPD

By Gill Hyslop

Weightloss drugs are changing the way people snack and brands are answering with protein-packed launches designed to keep cravings at bay while delivering serious flavor.

Christmas is shaping up to be a real cracker

Christmas is shaping up to be a real cracker

By Gill Hyslop

It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.