INNOVATION ROUND-UP JANUARY 2016
Walkers Tear ‘n’ Share (UK)
PepsiCo has unveiled a new packaging format for its potato chips – a bag that transforms into a bowl for sharing. Claimed to be a world-first for the sharing snacks sector, the format is making its debut this month in the UK under PepsiCo's Walkers brand. The format is branded Walkers Tear ‘n’ Share and offers a range of five flavors: Lightly Salted, Salt & Malt Vinegar, Cheddar Cheese & Onion, Sticky BBQ Ribs, and Sweet Chilli.
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