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Is Gen Z rewriting the rules of value?

Is Gen Z rewriting the rules of value?

By Gill Hyslop

Financially stretched but digitally fluent, the world’s youngest adult consumers are forcing food and drink brands to explain themselves

Smart brands are cleaning up their clean labels

Smart brands are cleaning up their clean labels

By Gill Hyslop

Clean label used to be the goal. Now it’s just the baseline and the smartest brands are going further, stripping out the fluff, tightening the science and telling a clearer story

Hue got it: The colour psychology behind top snacks

Hue got it: The colour psychology behind top snacks

By Gill Hyslop

Before we even take a bite, colour tells our brain what to crave. And it’s not just the frosting that’s doing the talking – it’s psychology, marketing and a bit of regulatory drama