News & Analysis on the Bakery and Snacks Industries
CEO calls the move a ‘surgical investment’ as the company integrates Siete Foods, Poppi and its expanded Celsius partnership while preparing relaunches of Gatorade and Quaker Oats
In a marketing culture obsessed with speed and efficiency, Southern Connecticut State University associate professor Amit Singh argues the Super Bowl exposes an uncomfortable truth about how real brand power is actually built
From Peyton Manning to a polar bear, there’s plenty in store for Super Bowl LX
In a near-$700bn global market, a handful of companies now decide what scales, what sticks and what survives, and in 2026, the power gap is only widening
From cereal brands breaking decades-long silence to snack giants doubling down on celebrity and spectacle, Super Bowl 2026 is becoming a referendum on where brand marketing goes next
From street food-inspired rice cups to Mexican corn chips, big food makers are betting that spicy flavors and convenient formats will resonate with shoppers
PepsiCo AI start-up winner, cell-cultured cocoa and more feature in this edition of Science Shorts
The market reaction to Donald Trump’s dietary overhaul isn’t about kale versus cookies – it’s about whether Washington has finally decided the packaged food sector needs firmer rules, not friendlier guidance
PepsiCo’s deal with Elliott Investment Management has triggered sweeping cuts to its snack portfolio and a shift toward sharper pricing
City officials say some of America’s biggest brands helped shape eating habits that are now coming back to haunt public health budgets
PepsiCo’s latest pep+ update centers on water and the message should make the whole snacks sector pay attention
From gingerbread nostalgia to chocolate trolleys and limited edition winter snacks, here’s what’s new this festive season
From colorless chips to collectible crisps and gooey skillet cookies, this season’s launches show how playful storytelling is reshaping what shoppers expect from a simple snack
PepsiCo’s Quaker brand is using science, local know-how and a bit of stubborn optimism to tackle one of the toughest global challenges
From bread lines to snack plants, manufacturers are turning to artificial intelligence to predict breakdowns and keep production running at full speed
Opinion
Turns out, more than half of us didn’t know chips are made from potatoes – and now food brands are scrambling to remind us what we’re actually eating
Ahead of FoodNavigator-USA’s free webinar ‘Fueling Fun: Connecting with Esports Enthusiasts and Everyday Gamers FTW’ (October 15), we look at how brands from Doritos to Heinz are stepping inside the $200bn gaming economy
A new lawsuit claims the citric acid in Frito-Lay’s Poppables isn’t natural but brewed from black mold and that PepsiCo misled consumers with its ‘no artificial flavors’ promise
Opinion
ESG’s under political fire in Washington, but the snack giants keep flexing. From Oreos to Doritos, their reports show that in today’s food industry, trust’s as valuable as profit.
Gluten-free cookies, sugar-free chocolate and GLP-1 diets are colliding. The world’s biggest food makers are scrambling to stay relevant
A wave of global flavors is storming the snack aisle. Yet research shows that for many consumers, the crunch on the outside matters just as much as the crunch inside the bag
PepsiCo and Unilever have decided it’s time to get serious about soil: their new STEP up for Agriculture program throws money and muscle behind regenerative farming
Heartland Craft Grains’ pact with Grown Climate Smart proves regenerative certification is becoming a supply-chain movement
Sustainable September
Shoppers swear they care about sustainability, but in the snack aisle it’s still price, taste and convenience that decide what goes in the basket. So are ‘climate-smart’ breads and biscuits set to stay niche or can they crack the mainstream?
A US judge tossed the first big UPF lawsuit, but with mounting science and regulators circling, bakery, snack and cereal brands shouldn’t breathe easy just yet
Beckham-backed honey snacks, Pringles-topped cookies and even a suitcase built for sliced bread — the latest wave of NPD pushes boundaries of fun, flavor and fandom
Opinion
Climate change isn’t just disrupting harvests - it’s coming for snack time
GROWTH ASIA SUMMIT 2025
Research shows that oats can lower age-related inflammation (iAge) in adults at risk for cardiovascular disease
PepsiCo leans into zero sugar, functional hydration and clean-label snacks as it refreshes marketing, innovation and execution to drive growth amid economic headwinds
The Lay’s and Sabra brand owner is leaning into functional innovation to revive slowing US snack sales
Here’s a cornucopia of ‘braticoqueta’-worthy snacks and sips that flirt, slay and satisfy
Major food companies like General Mills, Kraft Heinz, Conagra and Smucker are leading a sweeping shift away from synthetic colours. Here’s where the US food industry stands right now
One California shopper says it’s not what’s inside a PopCorners bag that’s the problem - but what isn’t
Strawberry jam Lay’s? Bratwurst Doritos? Behind the brands, PepsiCo chefs are taking experimental flavours to the streets
The snacking giant aims to build a more resilient food system from the ground up
Kellogg’s, PepsiCo, Mondelēz and Conagra are taking aggressive steps to defend their turf and redefine the rules of the snack aisle
Majors such as Danone, PepsiCo and Nestlé explain why they’re transitioning to regenerative farming
Clean label used to be the goal. Now it’s just the baseline and the smartest brands are going further, stripping out the fluff, tightening the science and telling a clearer story
Before we even take a bite, colour tells our brain what to crave. And it’s not just the frosting that’s doing the talking – it’s psychology, marketing and a bit of regulatory drama
PepsiCo is digging into regenerative agriculture with fresh purpose, rolling out a pilot programme that puts low-carbon potato farming at the centre of its climate strategy in Latin America
The snack aisle is facing a reckoning as appetite-suppressing drugs, rising costs and shifting consumer values take a bite out of growth. Is the global love affair with snacking finally starting to crumble?
PepsiCo is now sourcing sunflower oil from regenerative farms in Argentina through a landmark partnership with Syngenta. Could this signal a broader shift in how snack makers think about sustainable procurement?
Innovation watch
Snacking is getting smarter, bolder and more unexpected by the day, with innovators pushing the boundaries of flavour, function and form. Which of these boundary-breaking bites will lead the next big snack innovation wave?
The Trump Administration’s crackdown on artificial colours has manufacturers split: some gearing up for reformulation; others pushing back hard. Will industry cooperation or confrontation shape the future of food colour?
Investors are increasingly finding the sweet spot in startups that blend snacking with social and environmental purpose
To celebrate 4/20 - the unofficial cannabis holiday - JM Smucker is giving Hostess a puff of cultural relevance by cozying up to cannabis fans
US Health and Human Services Secretary Robert F. Kennedy Jr has accelerated the timeline for food manufacturers to eliminate synthetic dyes such as Red 40, setting a firm two-year deadline during a recent interview
Major US brands like Walmart and PepsiCo are facing a wave of consumer boycotts over rollbacks to their DEI commitments, while General Mills is under fire for allegedly selling overpriced, chemical-laden foods and contributing to worsening food insecurity
World Vanilla Day is back on 10 April and brands are celebrating with a wave of bold, creamy, vanilla-forward innovations
Snack prices are soaring and Americans are cutting back - leaving chips, crackers and cookies on the shelves. Is Trump’s chaotic trade policy to blame for crushing the snack market?