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Smart brands are cleaning up their clean labels

Smart brands are cleaning up their clean labels

By Gill Hyslop

Clean label used to be the goal. Now it’s just the baseline and the smartest brands are going further, stripping out the fluff, tightening the science and telling a clearer story

Hue got it: The colour psychology behind top snacks

Hue got it: The colour psychology behind top snacks

By Gill Hyslop

Before we even take a bite, colour tells our brain what to crave. And it’s not just the frosting that’s doing the talking – it’s psychology, marketing and a bit of regulatory drama

The dye is cast: Industry reacts to FDA’s food colour ban

The dye is cast: Industry reacts to FDA’s food colour ban

By Gill Hyslop

The Trump Administration’s crackdown on artificial colours has manufacturers split: some gearing up for reformulation; others pushing back hard. Will industry cooperation or confrontation shape the future of food colour?

Trump’s crackdown leaves DEI in crumbs

Trump’s crackdown leaves DEI in crumbs

By Gill Hyslop

Donald Trump’s second-term DEI purge is sending shockwaves through corporate America, with companies scrambling to decide whether to gut their diversity commitments or risk backlash. With even Black History Month on the chopping block, what does that say...

Hot snacks: Turning up the heat in 2025

Hot snacks: Turning up the heat in 2025

By Gill Hyslop

From swicy crackers to chili-spiked honey, the snacking industry is proving that heat is here to stay. Whether you crave a subtle warmth or a fiery kick, these products deliver bold flavours.

Snack attack: Why big bakery and snack brands keep getting sued

Snack attack: Why big bakery and snack brands keep getting sued

The bakery and snack sectors are facing an avalanche of lawsuits, with producers battling claims of deceptive marketing, unfair pricing and even food addiction allegations. Once seen as harmless indulgences, their products are now at the centre of legal...

Super Bowl 2025 ad trends: Stories win over celebs

Super Bowl 2025 ad trends: Stories win over celebs

By Gill Hyslop

Super Bowl LIX wasn’t just a battle on the field - it was a high-stakes showdown for advertisers vying for consumer attention with bold, story-driven campaigns. But did brands fumble or did they score big?

Super Bowl snack wars: Are brands paying too much for the hype?

Super Bowl snack wars: Are brands paying too much for the hype?

By Gill Hyslop

Every year, snack brands wage an all-out marketing blitz to capture their share of Game Day indulgence. With sky-high ad prices and fierce competition, companies are betting big that their chips, dips, and baked goods will be the real MVPs (most valuable...

Super Bowl snacking: Facts, figures and fan favourites

Super Bowl snacking: Facts, figures and fan favourites

By Gill Hyslop

The Super Bowl isn’t just about touchdowns and halftime shows; it’s also one of the biggest food consumption events of the year. What are the latest trends, spending habits, and favourite snacks that define this massive snacking event?

Snackpocalypse: Why are Americans ditching salty snacks?

Snackpocalypse: Why are Americans ditching salty snacks?

By Gill Hyslop

PepsiCo’s latest earnings report has sent a clear warning to the snacks industry: consumer habits are shifting, and not necessarily in favour of traditional packaged foods. Could this be the beginning of the end for classic salty snacks?

Why big food like Mondelēz and Unilever are obsessed with India

Why big food like Mondelēz and Unilever are obsessed with India

By Nicholas Robinson & Gill Hyslop

India is a chocolate box of opportunity for global food and beverage manufacturers. Its mix of youth, a booming middleclass and rising disposable incomes is an especially delicious recipe irresistible to FMCG corporates hellbent on growing revenues and...