For every toy-shaped Rice Krispies treat shared on social media with the #TreatsForToys hashtag, Kellogg Canada will donate $20 to The Salvation Army to buy a toy for underprivileged kids.
The UK and New Zealand arms of the global cereal giant have teamed up with artisanal breweries to create two limited edition beers from its breakfast cereals to reduce food waste.
Kellogg’s has introduced a cereal called Hi! Happy Inside geared towards consumers in search of enhancing their overall health and specifically, their digestive health.
BakeryandSnacks spoke to Richard Pink, MD of Pink Key Licensing, about the power of heritage and how brand licensing can capitalize on it to take brands into places where the brand itself cannot go.
The Pringles and Rice Krispies maker said it is redesigning its North American organizational structure and is exploring the sale of its cookie and fruit snacks businesses to focus on products with faster-growing sales.
From Pringles’ Pumpkin Pie potato chips to Bee International’s new patented Link & Lock system to Gluten Free for You and Me’s Christmas cake mix, BakeryandSnacks has scoured the shelves to find a selection of seasonally inspired products being released...
FMCG giants join global pledge to fight plastic pollution; Campbell in fight to avoid split; Mondelēz set to up prices of biscuits in the US; and Grupo Bimbo’s CEO wins CSR award.
Everyone loves a good snack, and while the slant has definitely skewed towards healthier options that offer nutritional benefits, the salty snack sector still remains king.
The e-commerce data provider has revealed that PepsiCo and Kellogg account for six of the 10 best-selling breakfast cereal products on Amazon in the US, driving the overall category’s year-to-date (YTD) sales by 25%.
