Kellogg

Kellogg's new cereal cafe will be five times the size of its original one. Pic: Kellogg

News in brief

Kellogg to open cereal café in New York City

By Douglas Yu

Kellogg will open its permanent cereal café in New York City’s Union Square neighborhood on December 14, 2017, after experiencing its first year of ‘success’ in Times Square.

Rice Krispies-maker Kellogg Company is cutting another 223 jobs at its Porter Street plant in Battle Creek, US, following several layoffs earlier this year. Pic: ©iStock/shank_ali

Kellogg plans to cut further 223 jobs in Battle Creek

By Gill Hyslop

Kellogg’s is planning to cut 223 jobs in at the ready-to-eat cereal (RTEC) plant on Porter Street in Battle Creek, US, in 2018, in a move to streamline and decrease the total cost-per-pound costs, which will improve margins.

Who are The Top 10 movers and the shakers of the US cold cereal market in the first half of 2017? Pic: ©iStock/Okea

Cold cereals USA: The Top 10 brands in the first half of 2017

By Gill Hyslop

A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day.  According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

Kellogg's is starting its major cost-cutting restructuring in retrenching thousands of its US workers. Pic: ©iStock/Manuel-F-O

Kellogg’s begins its mass workforce trim

By Gill Hyslop

The breakfast food giant is beginning its restructuring plan in closing a large number of distribution centers across the US, resulting in mass layoffs.