What’s new on shelf? Insects found in Sainsbury’s, Kellogg’s announces three new treats for 2019 and Post to release limited edition Sour Patch Kids-flavored cereal

By Gill Hyslop

- Last updated on GMT


Related tags Kellogg's Sainsbury's Insects Post foods Rice krispies Paul Hollywood energy bars Warburtons Gluten free products keto diet

From roasted crickets to three never-before-seen Kellogg’s cereals, BakeryandSnacks has scoured the shelves to see what’s new.

Pat-a-cake, pat-a-cake, baker’s man

Paul Holliwood

Carrs Foods has secured listings for its Paul Hollywood Ready to Bake products in Sainsbury’s stores across the UK.

The range includes the newly-launched Sourdough Multigrain Rolls, as well as Crusty and Multi-Seed Rolls (six pack); Ready to Bake Rustic Rolls (four pack), and a Ready to Bake Rustic Loaf.

The Sourdough Multigrain Rolls are made with a sourdough that has been fermented for 20 hours, as well as a blend of seeds and grains to appeal to today’s increasingly health-conscious consumer. They complement the home-baking trend, one of the factors driving growth within the bakery category.

The multi-seed rolls are available in 350 Sainsbury’s Local stores and will retail for £1 in a special introductory offer running until Christmas.

The Paul Hollywood Ready to Bake range is available in Sainsbury’s, Waitrose, Tesco and Ocado.

Critters seen on Sainsbury’s shelves!


Edible insect producer Eat Grub has secured a listing with Sainsbury’s, marking a move by the alternative protein source becoming more mainstream.

Earlier this month, Eat Grub’s Smoky BBQ Crunchy Roasted Crickets (12g) hit the shelves of 250 Sainsbury’s stores across the UK, retailing at £1.50. Crunchy in texture with a rich smoky BBQ flavour, the snack can be eaten alone, but pairs well with beer and wine, too.

Eat Grub was launched in 2014 by Shami Radia and Neil Whippey with the aim to revolutionize Western food culture with a nutritious protein source. They claim crickets contain more protein than beef, chicken and pork – with 100g containing 68g of protein, in comparison to just 31g of protein in beef.

Insects are also environmentally friendly and sustainable, releasing considerably lower levels of greenhouse gases than most livestock, while requiring much less feed and resources than livestock. Insects need 12 times less feed than cattle.

Caffeine hit

No cow

Following its partnership with General Mills, active nutrition start-up No Cow has unveiled its latest innovation – No Cow Energy Bars.

Unlike other energy bars on the market that can have as much as 20g of sugar per bar, NoCow Energy Bars contain 45mg of coffee bean flour – a patented caffeine source that provides the energy equivalent to ½ cup of coffee – in place of most of the sugar.

Made from oats, nuts and almond butters, the bars contain 12g of protein per serving and just 1g of sugar. They are also gluten-free, diary- and soy-free and Non-GMO.

The Energy Bars are available at GNC and Vitamin Shoppe in the US, as well as online and through Amazon for a RRP of $23.99 for a box of 12 50g bars.

Ancient grain bites

Carrs Three Grains Quinoa Amaranth  Rosemary

Pladis has introduced Carr’s Three Grains, a new range of premium crackers.

Available in two variants – Quinoa, Amaranth & Rosemary and Buckwheat, Spelt & Sesame – the crackers are aimed at the younger ‘foodie’ consumer with more adventurous tastes, and especially female consumers, who are driving demand for alternative grains.

According to pladis, the launch comes as the premium end of the savory biscuits category is experiencing strong growth, with value sales up by 6.8% and volume sales up by 3.1% year-on-year.

Carr’s Three Grains is available at Tesco, Sainsbury’s and Waitrose stores in the UK, and online at Ocado, for a RSP of £1.69 for a 125g pack.

Craft bakery


Warburtons is launching a range of artisanal style loaves. 

Based on a longer baking process, the handcrafted loaves come in three variants – Multi Seeded, Multi Grain and White with Sourdough – to satisfy all consumer tastes. 

Baked in a bespoke bakery in Milton Keynes, craft bakery is a key focus for Warburtons – hoping to capture a share of the 57% of consumers who purchase premium versions of products.

The company also believes people are looking for small moments of luxury so often trade up and buy craft style bakery as well as their everyday loaf.

Two of the new artisan range (White with Sourdough & Multi-Seeded) are now available in Morrisons stores across the South East of the UK with an RRP of £2.50.

Sweet never sour


Sour Patch Kids is getting a makeover and will be hitting the breakfast table.

Post Consumer Foods has confirmed it will be launching a Sour Patch Kids-flavored cereal, available for a limited period across the US.

Post’s newest cereal promises to contain a cereal that is “sour, then sweet," – featuring the gummy sweet’s fruity flavors of lemon, lime, orange, red berries and blue raspberries – shaped like the child-like figures of the original candy.

Available at Walmart stores from December 26 for a RRP of $3.98.

Cauliflower for Christmas

Pumpkin Spice Crust

In addition to its signature cauliflower pizza and piecrusts, Cali’flour Foods has launched new seasonal flavors.

With plant-based and keto options, Cali’flour Foods offers a variety of variants including Original Italian, Sweet Red Pepper, Spicy Jalapeno and now, a seasonal Pumpkin Spice Plant-Based Crust with 8g of protein and 4g of carbs per serving.

Available nationally at Whole Foods Market, Gelson’s Markets and Safeway, as well as online and through Amazon for a RRP of $39.95 for a 3-pack.

Additionally, the brand recently expanded to cauliflower cracker thins in three variants, including Original, Italian Herb and Hot & Spicy.

The Cracker Thins contain 2g of carbs, 5g of protein and no sugar, and are certified Gluten-Free, Low-Carb, KETO, Grain-Free and Dairy-Free.

Available online for $23.95 (4-pack) and $39.95 (8-pack).

Long awaited … what’s in store for 2019

Hero_Rice Kripses_Edit

It has been a decade since the last new flavor of Rice Krispies cereal was released, but Kellogg’s is bringing three never-before-seen cereals to store shelves in 2019.

In January, the cereal giant will be releasing strawberry-flavored Rice Krispies, limited-edition Banana Creme Frosted Flakes and Honey Nut Frosted Flakes.

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