What’s new on shelf: Kellogg's has re-released an old classic, Nestlé is innovating the 'deckfast' and Real Handful is foraying into the kiddies sector
The new deskfast
Nestlé Cereals has launched Breakfast to Go cereal packs aimed at time-pressured workers looking for a ‘desk-fast’ solution for breakfast.
The packs contain a 45g of cereal in a pot, along with a carton of milk and a spoon.
Available in two varieties – Original Shreddies and Shredded Wheat Honey & Nut – which come in cases of four at a RRP of £1.99 ($2.59).
According to Nestlé, the UK out-of-home breakfast market was valued at £4.96bn ($6.46bn) in 2016, and is one of the few meal occasions in growth, with a 5.6% increase last year.
The value of breakfast meals eaten out of the home was £2.30 ($2.99) compared to just £0.63p (82 cents) in the home.
Power of cauliflower
Caulipower releases cauliflower-based range of tortillas in the US
US brand Caulipower is launching a line of frozen cauliflower tortillas.
The vegan products feature cauliflower as the main ingredient, which are naturally gluten-free to create ‘vitamin-rich, better-for-you options without compromising on taste,’ according to the company.
The new tortillas are available in two varieties – Original and Grain Free.
The grain-free cauliflower tortilla is made from chickpea flour and contains 7g of protein.
The tortillas join Caulipower’s suite of products, including frozen cauliflower-based pizzas, available in flavors such as Three Cheese, Veggie and Pepperoni.
Caulipower tortillas will be available on Amazon and at select US retailers.
Re-pop goes the…
Kellogg’s has reached into its archive to resurrect a product that made its debut 25 years ago.
Originally introduced in 1994, Pop-Tarts Crunch Cereal only enjoyed a shelf life of about a year before being discontinued in 1995.
However, the cereal giant is relaunching it in two classic flavors – Pop-Tarts Frosted Strawberry Cereal and Pop-Tarts Frosted Brown Sugar Cinnamon Cereal, available exclusively at Walmart.
Both varieties feature bite-sized cereal nuggets with a strawberry or brown sugar cinnamon filling and a sweet frosted coating.
Kellogg’s Pop-Tarts cereals are available in 17-oz boxes for a suggested price of $3.64 per box.
The Michigan-based cereal company is also releasing limited edition Peeps cereal.
According to the company, the creation is inspired by Peeps marshmallow chicks and bunnies.
Made with whole grains and lightly sweetened, the marshmallow-flavored cereal crisps contain real marshmallows.
The cereal boxes is currently being delivered to grocery stores across the US, however, it will only be available until stocks run out.
A treat for kids
Real Handful is entering the kids snacking market with a new brand, Bundlz.
The range of yogurt-coated clusters were rolled out in Sainsbury’s stores last week, to be followed by Ocado later in the month.
Designed to offer a better alternative in the kids treat snack sector, Bundlz feature oats, cereal and raisins ‘bundled’ up in either strawberry and raspberry yogurt, or apple and blackberry yogurt variants.
Each is made with real dried fruit, is high in fiber, has under 90 calories per serving and up to 40% less sugar compared with other yogurt snacks for children on the market.
The products will be available in both single serve 20g packs for a RSP of £0.60 ($0.78) and multipacks of five for a RSP of £2.50 ($3.25).
All wrapped up
Frozen food distributor Central Foods has added a new variant to its range of flavored wraps for foodservice.
The 12-inch KaterBake spinach wrap joins the company’s pumpkin wrap and beetroot wrap, which are all suitable for vegans and vegetarians and provide a source of fiber.
The launch comes as a survey by Spitalfields Market revealed that UK consumers favour wraps and flatbreads over traditional sandwiches.
The spinach wraps can be defrosted and served or warmed in an oven or microwave before serving, and have a defrosted shelf life of two days. They are available to order in two packs of 20.
Your recommended daily fiber fill
Fiber One is expanding its cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters, available in retailers nationwide.
Made with steel cut oats, vanilla clusters and real strawberries, the new variety is an easy way for consumers to increase their fiber intake, which, according to the National Health and Nutrition Examination Survey (NHANES) 2015-2016, nine out of 10 Americans are not getting enough of.
Fiber One Strawberries and Vanilla Clusters has 35% of the daily recommended value of fiber in every one-cup serving.
Fiber One Strawberries and Vanilla Clusters has a $4.29 SRP for a 13.2oz box and is available in grocery stores and at retailers across the US.
Functional ingredient specialist Glanbia Nutritionals is showcasing two nutritious snack bars that meet the growing demand for healthier products with simple ingredients at ProSweets 2019 (being held in Cologne, Germany, from February 27-30.
The whipped texture protein bar contains BarPro 287 and BevGrad XtraSmooth.
The finely milled flaxseed of BevGrad XtraSmooth provides ALA-Omega 3, which when combined with the milk protein concentrate of BarPro 287 creates a light, aerated texture.
The bar also contains 13g of protein per 50g bar making it a convenient solution for those looking to boost their protein intake.
The trail mix protein bar combines fruits, nuts and chocolate to provide health-conscious consumers with 10g of protein per 35g bar.
The bar contains BarFlex 191 and OatPure Gluten Free Jumbo Oats, the Trail Mix Protein Bar provides a chewy and satisfying eating experience, with slow release carbohydrates for maintained energy levels throughout the day.
100% free from
Plamil Foods has added a new chocolate bar to its free from snack line up.
A little bit of sweetness goes a long way.
So free Smooth has the taste of milk chocolate without dairy and with less than 4% sugars.
Made with naturally occurring sugars, it is also gluten free and made in a no nut environment.
Plamil Foods is the UK’s oldest vegan company and So free Smooth adds to its vast range of So free chocolate, such as No Added Sugar Dark Espresso Chocolate, Organic Milky and Organic White bars.
According to Adrian Ling, MD of Plamil Foods, the company conducted many trials before finally achieving the smooth ‘milky’ taste and texture.
All of Plamil’s So free bars are made using UTZ certified cocoa; its factory is powered by 100% renewable energy and all products are dairy free, gluten free and vegan.