What’s new on shelf: Egg prata with fish curry potato chips, going Paleo for breakfast and lofty cakes that honor the Star-Spangled Banner

By Gill Hyslop

- Last updated on GMT

Pic: ©GettyImages/yayayoyo
Pic: ©GettyImages/yayayoyo

Related tags Potato chips Breakfast cereal Snack bars Paleo Dawn foods Froot Loops Seven Sundays Cherryvale Farms Munk Pack Protein

From American-style layered caked mixes, to minature donuts inspired by a Kellogg's cereal and clean label, whole grain snack bars, BakeryandSnacks has scoured the shelves to see what's new.

Bang on trend

Dawn Foods American Flag Layer Cake _

Bakery ingredients manufacturer Dawn Foods has launched a range of American Style Layer Cake Mixes.

Available in Chocolate, White and Vanilla, the just-add-water-and-oil mixes produce finished products with a light tasting but tight crumb that makes it easy to slice.

The mixes are suitable for many different types of bakery applications.

The Vanilla and Chocolate varieties contain natural flavors in a formula that delivers consistent, flat, even layers and volume. The White Mix has been especially developed to hold color without bleeding, helping plant bakers to produce multi-coloured layer and ombre layer cakes – currently bang on trend and a social media sensation. 

Dawn Foods’ American Style Layer Cakes Mixes are available in 15kg bags.

A cereal donut pleaser

Froot Loops

Carl’s Jr. and Hardee’s have added a new breakfast item to their menus, inspired by a Kellogg’s cereal, for a limited period.

The Froot Loops Mini Donuts come in five vibrant colors – red, yellow, purple, green and blue – and taste just like their cereal counterparts.

Available at the restaurant chains across the US, a five-pack of the mini donuts has a RRP $1.99.

Exotic East


F.East (Flavors of the East) has added another exotic flavor to its range of potato chips based on regional cuisines.

Egg prata with fish curry has been added to the lineup that already includes Hainanese chicken rice and Singapore laksa.

The new variant of crinkle-cut potato chips will be available in Singapore from September 10-21 at the basement of Raffles Xchange for a RRP of $3.

Thereafter, the chips will be rolled out across the island to 7-Eleven outlets, Giant supermarkets and NTUC FairPrice stores.

Paleo friendly

Seven Sundays Bannana Berry Chia

Seven Sundays, a leading brand of muesli cereal in the US, has launched its first grain-free muesli, Banana Berry Chia.

The blend, which includes superfoods like toasted coconut, almonds, pecans, chia seeds, pumpkin seeds, sesame seeds, Bing cherries, freeze dried berries and bananas and real vanilla, is a convenient breakfast cereal or snack for the growing number of consumers focused on reducing or removing grains and sugar from their diet.

The new grain-free muesli is available in Sprouts and selected regional grocery stores across the US, as well as online through the company and Amazon, for a SRP $8.99.

 Besides the new Paleo-friendly muesli, the company’s product line includes five gluten-free muesli flavors available in 12oz pouches and 2oz Minne cups and two flavors of to-go Muesli Squares (bars).

Beyond the baking aisle


Cherryvale Farms, makers of Everything But The… baking mixes and Instant Indulgence individual mug cake mixes, has launch Love It! plant-based, clean-label whole grain snack bars.

Slightly sweet and packed with real fruit and whole grains, drizzled with vanilla or chocolate icing, the bars are available in three flavors — Banana Chocolate, Blueberry Lemon and Cherry Vanilla.

Cherryvale Farms Love It! bars are plant-based, Non-GMO Project Verified, egg-free, dairy-free, nut-free and free from preservatives and artificial colors and flavors.

Available in the US in select Smart & Final outlets and other retails, as well as online from the company and on Amazon.

An elephant feast


Snack producer Forest Feast has launched a range of dried fruit and chocolate snacks in a new pack design.

The Forest Feast Fruit Ball range includes Mango & Coconut; Pineapple, Mango & Lime; and Milk Chocolate, Mango & Coconut.

Each flavor is available in 100g sharing bags retailing at £3 ($3.92), while the Milk Chocolate, Coconut & Mango and Mango & Coconut variants also come in 30g individual bags, retailing at £1.25.

Forest Feast Dried Preda Fair Trade Mango is also available in a 30g individual bag.

The packaging now features a white background with fruit and tropical foliage on its sharing bags, as well as a new black logo and the slogan “Discover. Make. Eat.”

A new mascot, Livingstone the elephant, will become the brand’s ‘visual identity.’

Inspired by nature


Munk Pack has redesigned its packaging for its plant-based Protein Cookie line.

Munk Pack’s new packaging highlights clear points of the Protein Cookies’ differentiations within the overall category.

Understanding consumers’ evolving needs for better-for-you snack options, the front panel of the packaging features key product callouts, including plant based, gluten free, dairy free, no sugar alcohols, 18g protein and 6g fiber per cookie. The new packaging has also replaced illustrations with photographs of the cookies.

Additionally, the packaging features an updated logo and the brand’s signature chipmunk, a symbol of Munk Pack’s inspiration from nature.

Munk Pack Protein Cookies come in four varieties, including Coconut White Chip Macadamia, Double Dark Chocolate, Peanut Butter Chocolate Chip and Oatmeal Raisin Spice.

Retailing at Target, Whole Foods, Sprouts and online in 4-packs for $6.99.

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