What’s new on shelf? Snacks that pack a punch in the fight against breast cancer and food allergies, vitamin-boosted bread and a nod to a popular Mexican street food

By Gill Hyslop

- Last updated on GMT

This month, we feature snacks that pack a punch. Pic: ©GettyImages/PRImageFactory
This month, we feature snacks that pack a punch. Pic: ©GettyImages/PRImageFactory

Related tags Kellogg's Cape cod Breast cancer Food allergies natural claims Vitamins SternLife

Health and wellness are definitely at the top of the list of today's round-up of new products on the shelf - from snacks that donate some of their proceeds to research into breast cancer and to find a cure for people with allergies, to clean label morsels, and energy boosters that pump.

For the home baker


Krusteaz, maker of baking, pancake and waffle mixes in the Continental Mills stable, has launched two new products – Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix and Fire Roasted Cornbread & Muffin Mix.

The new products bring more versatility to the Krusteaz line of baking mixes, appealing to consumers following a variety of diets, as well as those interested in more complex flavor profiles.  

The gluten-free version of its top-selling Cinnamon Swirl Crumb Cake & Muffin Mix brings together the flavors of a coffee house and a scratch-made recipe, and is now the sixth member of the gluten-free Krusteaz family, which includes Gluten-Free Flour, Blueberry Muffin, Buttermilk Pancake, Double Chocolate Brownie and Honey Cornbread Mixes.

The Fire Roasted Cornbread & Muffin Mix was inspired by a popular Mexican street food called Elote; a grilled ear of corn topped with cheese, chili, lime, mayonnaise and coriander (cilantro). The mix is filled with whole roasted corn kernels, real cheese and a Mexican spice topping.

Both new mixes are ready to bake with the addition of just three ingredients, and have a combined prep and cook time of under one hour.

Available in the baking aisle at US retailers nationwide, the Krusteaz Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix has a RRP of $4.49 and the Krusteaz Fire Roasted Cornbread & Muffin Mix a RRP of $2.39.

Fight against breast cancer

Cape Cod

Cape Cod Potato Chips has released a limited-batch of Pink Himalayan Salt & Red Wine Vinegar potato chips in support of Breast Cancer Awareness Month this October.

Five percent of proceeds from every purchase (up to $25,000) will be donated to the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, a New England-based cancer treatment and research center.

The potato chips combine tangy red wine vinegar and savory pink Himalayan salt, and are cooked in kettles. Available for a RRP of $3.79 in major grocery stores across the US, including Publix, Harris Teeter, Walmart, Stop & Shop, Shaw's, Hannaford and Market Basket, and online.

Potato chips that roar


Tiger Beer is launching what it claims are Singapore’s first-ever satay chips, which “pairs perfectly with an ice cold pint of [the brew].”

According to the brewer, the chips impart “subtle notes of smoky goodness and [are] cooked with a crunchy finish.”

The satay potato chips are free complimentary (not sold separately) with every purchase of each 10 pack set of Tiger Beer cans between October 1 and November 1, at supermarkets island-wide including FairPrice and www.redmart.com.

Finding a cure for food allergies

Safe + Fair Food

The Safe + Fair Food Company has added a new line of Popcorn Quinoa Chips to its portfolio of cookies, granola, grahams and cake mix.

The gluten-free chips are free from five of the top eight allergens and are made with clean ingredients.

Available in three flavors – Olive Oil & Sea Salt, Sweet & Salty Kettle and Sweet Sriracha – the line is Certified Gluten-Free, Non GMO Project Verified, Kosher, cholesterol-free and vegetarian.

The chips are not fried and are free from artificial ingredients, preservatives, high fructose corn syrup, MSG, and trans fats.

Safe + Fair donates 3% of proceeds to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University to help develop cures for people with food allergies.

Available online from the company, the Popcorn Quinoa Chips can be shipped across the US, in four-ounce bags for $2.99 or as a bundle with each flavor for $7.99.

PB & J


Hormel-owned Skippy has expanded its range of peanut butter snacks by introducing a new line of mini peanut butter and jelly snacks.

The Skippy P.B Jelly Minis range features dough balls filled with Skippy Peanut Butter and various flavors of jelly (jam).

The launch follows the recent release of Skippy P.B Fruit Bites and further enhances the brand’s presence in the snacking segment.

The minis contain 7g of protein per 2-ounce serving, and are available in three variants – Peanut Butter & Grape Jelly on both white and wholegrain bread and Peanut Butter & Strawberry Jelly on white bread – in multi-packs.

Skippy P.B. & Jelly Minis are available nationwide from the frozen section of major SU retailers across the US, at a RRP of $3.29- $3.48 for 4-pack boxes, and $6.99-$7.49 for 10-packs.

Vitamin boost

Kingsmill 5050 Vitamin Boost Pack Shot

Kingsmill has launched Kingsmill 50/50 Vitamin Boost that contains seven vitamins and minerals.

The new loaf contains iron and vitamin B6, which contribute to the normal function of the immune system, calcium and vitamin D for healthy teeth and bones, and niacin and vitamin B1 for energy release.

According to the baker, two slices of Kingsmill 50/50 Vitamin Boost provides 30% of the reference intake of iron, vitamin B6, thiamine, niacin and vitamin D and 38% of the reference intake for calcium and folic acid.

Kingsmill 50/50 Vitamin Boost is available in packaging with clear health messaging sign-posted on the front of pack and will be supported as part of a national marketing campaign for the whole Kingsmill brand with the UK’s Heart radio.

The new loaf is part of the Kingsmill 50/50 range, which includes 800g Medium & Thick sliced loaves, 400g, 6 pack rolls, Kingsmill 50/50 No Crusts 400g and now Kingsmill 50/50 Vitamin Boost.

Tailormade for clean living

SternLife_Energy bars 2.0 (with packaging example)

Functional food specialist SternLife has developed a range of energy bars, nutrition bars and Paleo bars that answer today’s top consumer demands for ongoing snacking products that are healthy and natural, and contain short list of ingredients.

The specialist in developing high protein bars for the sport segment can tailor the flavor and nutrient profiles according to each of its customer’s requirements. Manufactured from natural ingredients, the bars can, for example, also feature organic qualities or be purely plant-based for vegans.

This will enable SternLife’s customers to effortlessly meet the growing demand for plant-based sources of protein in the bar segment.

In addition, the bars can also be individually enriched with vitamins and other functional ingredients.

SternLife GmbH & Co. KG develops a portfolio ranging from powder preparations to capsules, tablets and functional bars and snacks, tailored to the health, sport and lifestyle nutrition sectors.

Twenty-one years on


Kellogg’s has reformulated, repackaged and re-released its Nutri-Grain breakfast bars in the UK, more than two decades after the company originally released the bars in the country.

The bars are made from a new recipe that contains no artificial colors or flavors, and the company said the fillings have been “stripped back to basics” in order to enhance their fruity flavor.

The relaunched range is available in three flavors – Strawberry, Blueberry and Apple – each containing six B vitamins and 17% of the recommended daily intake of iron.

The revamped Nutri-Grain bars are available at major UK retailers nationwide at a RRP of £2.19 ($2.84).

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