Retail & Shopper Insights

Craving for a snack? Pic: GettyImages/Jupiterimages

Trendsetters: From African inspired snacks to cookies with a difference

By Gill Hyslop

Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights;...

A quick look into what will be driving consumer behaviour in 2021. Pic: GettyImages/grapestock

FMCG Gurus’ top 10 trends for 2021

By Gill Hyslop

After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover.

47% of American claim to have purchased unfamiliar brands based solely on the item's packaging. Pic: GettyImages/Goran 13

Smart packaging

The influence of savvy packaging

By Gill Hyslop

Shorr Packaging recently published its 2020 Food Packaging & Consumer Behavior Report, which looks into how food packaging can dictate consumer purchasing decisions.

Mmmm... salty or sweet? Brits show a love of both when it comes to vending machine sales. Pic: GettyImages/kasto80

The UK’s top 10 vending machine snack sellers

By Gill Hyslop

Most Brits share a love for snacking because of its ability to deliver a moment of joy, to fulfil that craving for something salty, to give an energy boost or to provide solace in these unprecedented times. Where it does differ is which snack is the nation’s...

We've scoured the shelves to find the snacks that are worth shouting about. Pic: GettyImages/Deagreez

New product showcase 2020: Trendsetters of quarantine snacking

By Gill Hyslop

Snack food consumption has increased more than 8% since the beginning of the pandemic in March, according to NPD’s Snack Food Behaviours in Challenging Times study. Quarantine snacking habits have seen wide swings between quickly reaching for that guilty-but-comforting...

Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Talkwater report reveals shifting consumer preferences and pain points

Talkwalker report reveals shifting consumer preferences and pain points

By Mary Ellen Shoup

Evolving shopping habits brought on by the COVID-19 pandemic are remolding consumer needs, and food brands must build new connections with their customers by paying close attention to new emerging issues, pain points, and desires that matter most to their...

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.