Trendsetters: Oreo Rainbow Cookies champion LGBTQ+; Snyder’s Pretzel Keg celebrates Oktoberfest and Cape Cod’s pink chips highlight Breast Cancer Awareness

By Gill Hyslop contact

- Last updated on GMT

October is packed full of celebrations: Oktoberfest, Breast Cancer Awareness Month, LGBTQ+ History Month, among many other reasons. Pic: GettyImages/Ben Slater/Rimmer_Bondarenko
October is packed full of celebrations: Oktoberfest, Breast Cancer Awareness Month, LGBTQ+ History Month, among many other reasons. Pic: GettyImages/Ben Slater/Rimmer_Bondarenko

Related tags: Mondelez International, Oreo, LGBTQ, Snyder's-Lance, Oktoberfest, Cape cod, Breast cancer

Mondelez’s Oreo cookies are going the colour of the rainbow to reward acts of allyship for the LGBTQ+ community; Snyder’s of Hanover has teamed up with Captain Lawrence Brewing Co. to celebrate Oktoberfest safely at home; and Cape Cod Potato Chips will again be donating a percentage of proceeds from its Limited Edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips to cancer research.

A loving world starts at home

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Oreo is celebrating LGBTQ+ History Month with the release of limited edition #ProudParent Oreo Rainbow Cookies. But the cookies will not be sold in stores.

The Mondelez-owned brand is giving away 10,000 packs of the first-of-their kind limited edition cookies to reward acts of allyship for the LGBTQ+ community.

To receive a pack, fans must participate in the #ProudParent campaign by sharing a photo of what allyship means to them on Instagram or Twitter, tagging and following @OREO, and using the hashtags #ProudParent and #Giveaway.

Each pack features seven creme fillings, inspired by the colours of the Pride flag.

In partnership with PFLAG National, Oreo is also debuting a film – entitled Proud Parent – which shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time, especially for the LGBTQ+ community.

It champions the story of love, families ties and celebrating authenticity.

The campaign ends on 31 October, of when all 10,000 Rewards have been claimed.

Tame the growl

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Kellogg’s Frosted Mini-Wheats is also bringing families together with helpings of hilarity.

Missing breakfast can lead to some embarrassing consequences. Kristin Hensley and Jen Smedley – comedians, best friends, mothers and creators of the #IMOMSOHARD community – known first-hand how accidentally skipping the first meal of the day brings on ‘The Growl’ and aren’t afraid to laugh about it.

“Parenting has been turned on its head in 2020, and with most family activities being relegated to our homes, the morning craze; is more real than ever,”​ said Hensley.

“We’re Kellogg's Frosted Mini-Wheats superfans and Morning Craze gives us much-needed comic relief.”

Inspired by laugh-out-loud true stories from real families, Kellogg’s Frosted Mini-Wheats’ Morning Craze is the first board game that can help you avoid those awkward mishaps that occur if you miss breakfast.

Players travel around the board to brave the silly consequences of missing the morning bowl of Kellogg’s Frosted Mini-Wheats, while gathering pieces of cereal as they go. If ‘The Growl’ gets them, they’ll be forced to face the fallout.

Fans can win their own Morning Craze board game and a box of Kellogg's Frosted Mini-Wheats by posting their personal growl story on social media using #FrostedMiniWheats and #MorningCraze.

Kellogg’s Frosted Mini-Wheats contains 40g of whole grains and seven essential vitamins and minerals per serving, meaning you’re good to go until lunch.

Upping the PB&J ante

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Parents are always looking for easy-to-prep and fun-to-eat snacks for little ones to get them energised and focused so they can get back to school work once playtime’s over.

One way to make kids snack smart and live healthy is to pair Supernola's chewy clusters and Don't Go Nut’s soy spreads.

Supernola's snackable clusters – available in Triple Berry Vanilla, Banana Nut Crunch & Dark Chocolate Nut Crunch – are made with organic and natural superfoods, nuts, seeds and spices, while Don’t Go Nut’s school-safe nut-free spreads put a healthy twist on the classic peanut butter and jam (PB&J) combo.

In flavours like Chocolate, Salted, Slightly Sweet, Simply Cinnamon or Pure Unsalted, the gluten-free and non-GMO spreads create a tasty sandwich or can be used as a dippable option for Supernola’s clusters.

Nutty combos include:

  • Supernola Triple Berry Vanilla + Don’t Go Nuts Chocolate Soy Spread or Slightly Sweet Soy Spread
  • Supernola Banana Nut Crunch + Don’t Go Nuts Salted Soy Spread or Simply Cinnamon Soy Spread
  • Supernola Dark Chocolate Nut Crunch + Don’t Go Nuts Pure Unsalted Soy Spread

Both products are available online and from select retail outlets across the UK.

Oktoberfest COVID-style

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Snyder’s of Hanover and Captain Lawrence Brewing Co. have teamed up to celebrate Oktoberfest safely at home with a custom-made, limited-edition Snyder’s Pretzel Keg.

“Snyder’s of Hanover is a brand with a rich heritage, steeped in old-world tradition. This year, it was important for us to bring the spirit of Oktoberfest to consumers in a different way,”​ said Betsy Morreale, VP of Marketing, Campbell Snacks.

“In partnership with Captain Lawrence Brewing Co., we reimagined the classic Oktoberfest pairing: beer and pretzels.

“Our deliciously crunchy, slow baked pretzel rods and the refreshing Marzen Style Oktoberfest Lager from Captain Lawrence Brewing Co. create the perfect Oktoberfest flavour combination to enjoy with friends and family at-home this season.”

The limited edition five litre keg comes with a 27oz canister of Snyder’s of Hanover Baked Pretzel Rods and is available from SnydersPretzelKeg.com, as well as from Captain Lawrence’s taproom in New York, US, for an RRP of $49.99, while supplies last.

“The Captain Lawrence Oktoberfest is a smooth and malty lager that is the perfect accompaniment to Snyder’s of Hanover pretzel rods, with notes of toasty bread, honey, and a hint of chocolate. This collaboration was inspired to help consumers feel like they were transported to Oktoberfest without ever leaving their homes,”​ added Scott Vaccaro, Captain Lawrence founder and brew master.

Add a bite of kindness to your day

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Kind – the UK’s fastest growing healthy snack bar brand – has launched its first limited edition bar with flavours to celebrate the season.

Apple Almond Spice is a blend of sweet apples, almonds, cashews and pecans, with just a touch of cinnamon spice. Like the rest of Kind’s range, it is made using whole and natural ingredients and is gluten-free.

“We’re really excited to be launching our first Limited Edition bar, which has been designed to satisfy those seasonal cravings with the carefully crafted combination of flavours, fruits and spices,”​ said John McManus, Kind’s UK marketing director.

“This new series will give us a platform to keep coming up with new and exciting flavours. As part of our marketing campaign ‘get cosy with KIND’ we are encouraging consumers to enjoy their favourite seasonal flavours, in a healthier way.”

The new variant is available from retail outlets across the country, including Sainsbury’s, Ocado and WH Smiths, along with Amazon and BP, for an RRP of £1.50 per bar.

Turn up the heat

Firecracker + skeleton

Forest Feast has launched the Firecracker Chilli Nut Mix to make Halloween celebrations devilishly hot ‘n saucy.

The 150g pack – made up of Spicy buffalo & chilli honey coated peanuts with jalapeno cheddar sesame sticks, chilli rice crackers, and chilli peanuts for some serious bite – retails for an RRP of £2.39.

The rest of the Forest Feast Halloween range comprises family favourites like Peanuts in Shell, Chocolate & Yogurt Raisins and Chocolate Covered Peanuts to delight monsters, both big and small.

The Halloween range is available from outlets across the UK for an RRP between £1-£2.39.

In the pink

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Cape Cod Potato Chips has brought back the Limited Edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips to highlight this very important cause.

The elevated flavour brings together the tangy notes of red wine vinegar and savoury Pink Himalayan salt that gives the chips a unique pink tint.

For the fourth consecutive year, Cape Cod Potato Chips has partnered with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, with 5% (12 cents) of every purchase of the limited edition flavour going towards cancer research.

Available for a limited time at retailers across the US, including Kroger, Public and Stop & Shop, for an RRP of $3.79.

Match made in pizza heaven

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Another brand that's teamed up with a brewery is Chicago Town - to celebrate its new Stuffed Crust Takeaway Sweet Honey BBQ Salami pizza – now that’s a mouthful! – with a limited edition pizza-inspired beer.

The ale – called Show Me The Honey – was crafted by acclaimed craft brewery, Seven Bro7hers Brewing Co, to replicate the flavours of the pizza, which features a tomato sauce filled crust and is topped with sweet honey BBQ sauce, a blend of mozzarella and red cheddar, salami and red onions.

The beer’s honey flavour really comes through to champion the honey BBQ sauce that can be tasted in the pizza.

The launch comes after a poll conducted by Chicago Town revealed that 75.5% of people who enjoy alcohol with their pizza would choose beer as the perfect accompaniment.

“Chicago Town’s new pizza is bursting with bold flavours, from its tomato stuffed crust to sweet honey BBQ sauce. We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit,”​ said Jack Dixon, Seven Bro7hers brewer.

“Chicago Town pizza dough is made fresh every day in its bakery so was easy to replicate with yeast, the base for any beer. Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn’t want it to overpower the honeycomb malt syrups. These syrups are added to replicate the sweet, yet tangy, honey BBQ sauce found on the pizza.”

The Stuffed Cust Takeaway Sweet Honey BBQ Salami pizza is available from most major UK supermarkets including ASDA, Farmfoods, Iceland, Ocado, Tesco and Morrisons, along with Amazon, for an RRP of £4.49.

The Show Me The Honey beer is available until 31 October 2020 from the Seven Bro7hers online beer shop for an RRP of £3.50.

Giving ‘homegating’ the tailgating twist

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To help consumers take their game day to the next level – despite enjoying it under different circumstances – Frito-Lay is rolling out three new snacks that smack a mega punch.

Tostitos Hint of Guacamole Bite Size Rounds will 'guac your world', lightly seasoned with the perfect amount of guacamole flavour and spice in every bite. Made for dipping a great-tasting Tostitos salsa.

Baked Ruffles Flamin’ Hot is the newest addition to the Flamin’ Hot category, with 65% less fat.

Rold Gold Recipe No. 4 Zesty Buffalo are three-braided pretzel twists seasoned to tangy perfection.

Frito-Lay’s snacks are available across the US, for an RRP of between £1.89 and $5.99.

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