Retailer & shopper insights

Despite the rising economic woes, people still crave small pops of pleasure from snacks. Pic: pfb1

Are snacks recession proof?

By Gill Hyslop

US retail data science, insights and media company 84.51° polled shoppers about their buying intentions ahead of the 25th edition of Sweets & Snacks Expo, held in Chicago in late May.

A growing number of young Brits want to jazz up traditional teatime treats. Pic: The Delicious Dessert Company

The young person’s guide to a cream tea

By Gill Hyslop

The days of British icons like Victoria sponge could be numbered, with research by The Delicious Dessert Company revealing that 86% of Brits under the age of 35 consider many of the country’s legendary tea cakes as ‘boring’.

Sustainability trend takes back seat as cost of living crisis bites

Sustainability trend takes back seat as cost of living crisis bites

By Oliver Morrison

The sustainability trend, characterised by consumers seeking food and beverage products perceived as having a lesser impact on the environment, is waning as shopper concern shifts to saving money in the face of significant inflationary pressures.

Brands that resonate happiness will win with today's consumers. Pic: GettyImages/fizkes

What makes consumers happy?

By Gill Hyslop

In a world gone mad, it’s more imperative than ever for brands to preserve the values and needs that are important to consumers.

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