Stackable Pancake Co
Like many other startups, the homegrown producer's story begins during the 2020 COVID lockdown. Founder Alex Newman wanted to recreate fond memories of going out for brunch with mum, taking this very personal moment in time and turning it into something everyone can enjoy.
Enter Product Guru’s 2023 Gift Food and Drink Huddle and the brand is making its mark – securing a life-changing listing with one of the UK’s largest retailers.
“We secured a Selfridges listing post our 4D Huddle: Within 4 weeks from pitch, we were in store and on the shelf,” said Newman.
“Since the Huddle, we have been in talks with multiple retailers and distributors and we are hoping to get a few more listings in due course. It seems we have an exciting few months ahead.”
Huddles empowers brands by introducing them to retailers during a speed-meeting experience. During the day, brands have just eight minutes to engage with each buyer, but with the opportunity to follow up via the Product Guru platform.
“From the Huddle, we were able to message the buyers who were at the event through Product Guru’s online platform. From there we’ve had a couple of video calls and email exchanges,” said Newman.
“We’re incredibly humbled by the continued success of Huddles. As a startup ourselves, we know the difficulties small brands can face when trying to reach key contacts that will provide life-changing opportunities for their business,” said Simon Coyle, CEO of Product Guru.
“We’re thrilled to be able to provide an avenue that makes this process as accessible as possible for challenger brands.”
Newman’s vision is to see the whole family getting messing in the kitchen, having fun and making food memories with Stackable Pancakes.
“Whether it’s for breakfast, lunch, dinner, dessert or all day everyday, we don’t judge, we’re just all about the pancakes.”