Kellogg’s and Frankford Candy
The breakfast cereal giant has collaborated with the licensed confectionery producer to release two king-size Kellogg’s Rice Krispies Candy Bars.
The marshmallow variant combines the iconic Snap, Crackle and Pop cereal with creamy marshmallow, while the strawberry one pairs Rise Krispies with strawberry flavours in a creamy white candy.
“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” said Molly Jacobson, director of business development at Frankford Candy.
“As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”
The single-serve, 2.75oz bars are available at retailers like Walmart, Five Below and Bit Lots stores across the US, for an RRP of $2.49.