Everyone – no matter their lifestyle – ought to be able to tuck into Easter treats.
Making sure that no-one misses out is Little Impact, a brand on a mission to ensure snacks made with nutrient-rich ingredients that also have little impact on blood sugar are easily accessible.
According to the American Diabetes Association and Simmons Fall NHCS 2019 Adult Full Year Study, approximately 50 million adults are on the hunt for convenient snack options that are blood sugar conscious.
In response to this growing trend, General Mills’ corporate venture studio G-Works created Good Measure to satisfy consumers’ cravings while helping them maintain a healthy lifestyle.
Good Measure Nut Butter Bars are available in three variants – Peanut Butter & Dark Chocolate, Almond Butter & Dark Chocolate and Almond Butter & Blueberry – along with two new savoury Almond Crisps, in Sriracha and Cheddar.
Following positive consumer and retailer feedbacks from successful pilots in the Midwest and Southeast least year, the brand is expanding its retail presence to CVS, Publix and Meijer stores – making their Nut Butter Bars available at more than 5,000 locations on a rolling basis throughout the spring.
Good Measure Nut Butter Bars and Almond Crisps are also available online and on Amazon.