Finsbury Food Group

The UK specialist baker continues to nurture and extend its relationships with an array of licenced brands.

Meeting the ever-changing needs of consumers across varying demographics, Finsbury Food Group has launched a collection of cakes, cupcakes and bites from the likes of TGI’s, Disney and its long-term partner Thorntons.

Finsbury teamed up with global entertainment and gaming company Nintendo to create the Mario Kart Character cake, finished with edible Mario and Luigi decorations. A sticker collar and colour in scene are also included.

Available from Asda, Tesco and Nevilles for an RRP of £12.00

Finsbury and TGI Fridays have launched a duo of top filled cupcakes inspired by TGI Fridays’ classic milkshakes: Strawberry and Chocolate.

Available in 6-packs from Tesco from 17 April, for an RRP of £4.50

Inspired by the TV show’s runaway success, Finsbury’s Peppa Pig cake is rolling out in Tesco from mid-April and Asda from mid-May. Featuring Peppa and little brother George, this celebration sponge cake is bound to get little ones smiling. RRP of £12.50

Finsbury has unveiled a cake featuring the loveable pup Bluey. This colourful and energetic cake – sponge, raspberry jam, sweet filling and soft icing – will be a hit with pre-schoolers and beyond. Available in Tesco, Asda and Morrisons from mid-April for an RRP of £12.

Just in time for the new movie release of Disney’s remake, Finsbury’s Little Mermaid cake is bound to be a favourite among all ages, from Gen Zs who can reminisce about the original movies right up to Gen Alphas. The immersive 3D character cake features Ariel taking centre stage and surrounded by an ‘under the sea’ scene.

Rolling out in Asda, Tesco and Morrisons with an RRP of £13.00

Finsbury extends its partnership with Warner to introduce a Wizarding World cake. Featuring the four houses that make up the Hogwarts School of Witchcraft and Wizardry, the shield-shaped chocolate cake will conjure up the imaginations for all Potterheads out there.

Available soon in Asda and Tesco with an RRP of £14

The Thorntons and Finsbury Food Group partnership this time brings to market Salted Caramel Bites that blends both blondie and brownie, coated in Thorntons chocolate.

Launching in Tesco in April and Asda and Sainsburys in May, with an RRP of £1.85