World’s biggest snack companies: who’s really got the crunch in 2026
In a near-$700bn global market, a handful of companies now decide what scales, what sticks and what survives, and in 2026, the power gap is only widening
Campbell Snacks
From kings’ cake to crunchy corn: Comfort snacks get a smarter glow-up for 2026
Indulgent treats aren’t being replaced – they’re being refined. This latest wave of NPD upgrades familiar formats with cleaner labels, global flavor cues and subtle functional gains
Scandals, shockwaves & shakeups: 12 of 2025’s most standout moments
From billion-dollar brinkmanship to red-dye revolts and zero-gravity corn chips, 2025 proved nothing in bakery and snacks is too big, too weird or too controversial to make headlines
3 strategies bolstering Campbell’s snack portfolio amid category slowdown
Targeted innovation, seasonal flavors and premiumization are delivering “worth-it” experiences to help maintain share even as snack volumes soften
The big December drop: Snack season starts now
From gingerbread nostalgia to chocolate trolleys and limited edition winter snacks, here’s what’s new this festive season
Natural or not? Cape Cod Chips called into court over citric acid
Cape Cod Chips now faces two lawsuits alleging the brand’s ‘no artificial’ claims don’t square with its use of synthetic citric acid
Biscuits, cookies & crackers: What’s trending now and into 2026
Premium treats, grab-and-go minis and a burst of festive innovation are giving the aisle more energy than it’s had in years
Fright club: Halloween 2025 NPD gets bold, boozy and baked
Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive
Campbell’s feels the crunch as America’s snack appetite slows
Campbell’s latest results show America’s once unstoppable appetite for crackers, cookies and pretzels is stalling – leaving Campbell Snacks under pressure
Pumped for pumpkin NPD: Fall’s favorite flavor is back in force
From cookies and coffee to yogurt and popcorn, pumpkin spice is once again ruling the shelves
Flavor bombs: 11 snack launches that push the taste envelope
From swicy seaweed to smoky crisps and cupcake bites, these NPD show flavor is still the ultimate snack currency
Inside the $1.1bn pumpkin spice economy: Fall’s flavor forecast for 2025
Pumpkin spice still anchors autumn, but fatigue is setting in. With cinnamon, caramel and citrus surging, makers must balance nostalgia with novelty to win fall 2025
The snackdown
Snacklash: Why Big Food’s boldest deals are being rethought
As scrutiny mounts over Bimbo’s stalled bid for Wickbold, Mars’ frozen takeover of Kellanova and Smucker’s costly Hostess misfire, the M&A playbook in bakery and snacks is under serious pressure - from regulators, consumers and the market itself
Top of the class: Back-to-school snacks that make the grade
Lunchbox legends are back and this year’s lineup is smarter, cleaner and more fun than ever. From pizza-flavored crunch to fruit-packed favorites, these snacks earn full marks from kids and parents alike
Wimbledon bakes, Bastille bites & Fourth of July fuel: This summer’s snack calendar
Big flavours are landing in sync with summer’s biggest moments, from Centre Court drama to fireworks and French flair
From MrBeast to Michelin: 9 snacks turning heads
This summer’s snack scene is serving up big names and bold ideas, from viral creators to culinary icons
When the chips are down: How GLP-1s and inflation are rewriting the snack script
The snack aisle is facing a reckoning as appetite-suppressing drugs, rising costs and shifting consumer values take a bite out of growth. Is the global love affair with snacking finally starting to crumble?
Bite into summer: The LTOs turning heads
Across categories from crackers to cookies, these limited edition launches show why urgency, nostalgia and innovation are a winning recipe
Why is Smucker’s hitching Hostess’ comeback to cannabis culture?
To celebrate 4/20 - the unofficial cannabis holiday - JM Smucker is giving Hostess a puff of cultural relevance by cozying up to cannabis fans
Bunnies, not bills: Easter treats to spread joy without breaking the bank
Chocolate may be getting pricier and portions smaller, but there’s still plenty of joy to be found in this year’s festive new product lineup
Trump’s trade policies: A ticking time bomb for the snacks industry?
Snack prices are soaring and Americans are cutting back - leaving chips, crackers and cookies on the shelves. Is Trump’s chaotic trade policy to blame for crushing the snack market?
News shorts: Bimbo’s acquisitions and the African Cocoa Marketplace
In this roundup, we take a look at the world’s largest bakery manufacturer expanding LATAM footprint; Campbell’s proposed name change; pladis’ focus in MENAI; and how Boundless nabbed the #1 spot in the UK’s gut-health snacks sector.
Can Campbell Snacks' strategic moves keep it ahead in the snacks market?
The formation of Campbell Snacks in 2017 through the integration of Snyder’s-Lance and Pepperidge Farm has been a cornerstone of Campbell Soup Company’s strategy to dominate the snacks market. How is it faring?