News & Analysis on the Bakery and Snacks Industries
Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive
Campbell’s latest results show America’s once unstoppable appetite for crackers, cookies and pretzels is stalling – leaving Campbell Snacks under pressure
From cookies and coffee to yogurt and popcorn, pumpkin spice is once again ruling the shelves
From swicy seaweed to smoky crisps and cupcake bites, these NPD show flavor is still the ultimate snack currency
Pumpkin spice still anchors autumn, but fatigue is setting in. With cinnamon, caramel and citrus surging, makers must balance nostalgia with novelty to win fall 2025
The snackdown
As scrutiny mounts over Bimbo’s stalled bid for Wickbold, Mars’ frozen takeover of Kellanova and Smucker’s costly Hostess misfire, the M&A playbook in bakery and snacks is under serious pressure - from regulators, consumers and the market itself
Lunchbox legends are back and this year’s lineup is smarter, cleaner and more fun than ever. From pizza-flavored crunch to fruit-packed favorites, these snacks earn full marks from kids and parents alike
Big flavours are landing in sync with summer’s biggest moments, from Centre Court drama to fireworks and French flair
This summer’s snack scene is serving up big names and bold ideas, from viral creators to culinary icons
The snack aisle is facing a reckoning as appetite-suppressing drugs, rising costs and shifting consumer values take a bite out of growth. Is the global love affair with snacking finally starting to crumble?
Across categories from crackers to cookies, these limited edition launches show why urgency, nostalgia and innovation are a winning recipe
To celebrate 4/20 - the unofficial cannabis holiday - JM Smucker is giving Hostess a puff of cultural relevance by cozying up to cannabis fans
Chocolate may be getting pricier and portions smaller, but there’s still plenty of joy to be found in this year’s festive new product lineup
Snack prices are soaring and Americans are cutting back - leaving chips, crackers and cookies on the shelves. Is Trump’s chaotic trade policy to blame for crushing the snack market?
In this roundup, we take a look at the world’s largest bakery manufacturer expanding LATAM footprint; Campbell’s proposed name change; pladis’ focus in MENAI; and how Boundless nabbed the #1 spot in the UK’s gut-health snacks sector.
The formation of Campbell Snacks in 2017 through the integration of Snyder’s-Lance and Pepperidge Farm has been a cornerstone of Campbell Soup Company’s strategy to dominate the snacks market. How is it faring?