Post and Disney
To commemorate the 100th anniversary of Disney (Disney100), Post Consumer Brands is participating in the Disney 100 Years of Wonder year-long celebration with the launch of two new limited edition offerings.
As a staple at the breakfast table, Post worked together with Disney to create a one-of-a-kind Mickey Mouse head-shaped fruity cereal and a new-to-market confetti cake flavoured cereal.
Post will also be releasing a special edition of the new confetti cake cereal in a Mickey Mouse-themed collector’s metal tin. The metal tin and cereal retails for $40 and represents a time capsule that inspires fans to remember and appreciate the start of Disney.
Celebrations to commemorate the Walt Disney Co.'s 100th anniversary are officially underway at Disneyland and Disney California Adventure. To celebrate the huge milestone, the ‘Happiest Place on Earth’ is decked out in platinum-infused décor, which includes statues and Disney100 medallions.