The UK better-for-you brand is making its move into bricks & mortar retail this year, which it believes is very timeous for the Jams & Spreads category, with Nielsen data showing the historically stoic category has declined over the past 12 months as consumers have healthier living aspirations.
Yummtella is a sugar-free/keto-friendly nut spread alternative to the world’s No. 1 hazelnut spread, which the brand contends contains the equivalent of 56 sugar cubes per jar.
It also meets the need of the low carb/high protein, gluten-free, vegan communities, while being clean of palm oil, sweeteners and preservatives bulkers.
Yummtella was crafted by food entrepreneur Joulie Gindi who, thanks to her diabetes type 1 status, wanted to create a chocolate spread that was packed with minerals and vitamins, without compromising on taste.
“We’ve exciting retail/online opportunities to share over the coming weeks for our modish spread in 2023 having spent a lion’s share of 2022 building a passionate D2C following whilst commissioning our stunning new packaging,” said Gindi.
Available online as well as at London’s Raye the Store.