Kellogg unveils simpler ingredients NPD to spur breakfast category

By Kacey Culliney

05-Jul-2015 - Last updated on 06-Jul-2015 at 11:49 GMT

Kellogg has developed a range of breakfast products focused on simpler ingredients, positive nutrition and better portability.

Origins: Simply done

Special K Chewy: On-the-go bars

Nutri-Grain: Portable breakfast

Special K cereal: Hot protein

Kellogg: Energy kick

MorningStar and Special K: Breakfast bites

Eggo: Waffle on-the-go

Related tags: Developed country

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