Kellogg unveils simpler ingredients NPD to spur breakfast category

By Kacey Culliney

05-Jul-2015 - Last updated on 06-Jul-2015 at 11:49 GMT

Kellogg has developed a range of breakfast products focused on simpler ingredients, positive nutrition and better portability.

Kellogg unveils simpler ingredients NPD to spur breakfast category

Origins: Simply done

Special K Chewy: On-the-go bars

Nutri-Grain: Portable breakfast

Special K cereal: Hot protein

Kellogg: Energy kick

MorningStar and Special K: Breakfast bites

Eggo: Waffle on-the-go

Related tags: Developed country

Related news

Show more

Related products

show more

The Volumizer: Introducing new CremoFLEX® A!

Cargill | 22-Nov-2021 | Product Brochure

CremoFLEX® A will let you create light indulgent experiences, with fluffier textures.

White Paper: Satisfying Consumer Demand for Functional Foods with Immune Health Benefits

Wellmune | 16-Nov-2021 | Technical / White Paper

In a growing market for functional foods with immune health benefits, 58% of consumers say they believe nutritional labeling could be made simpler. With...

Draft EU legislation on acrylamide: What might it mean for your business?

Univar Europe Ltd. | 09-Nov-2021 | Application Note

Tighter legislation will increase consumer and media awareness about acrylamide. Health-conscious consumers care about what’s in the food they buy, even...

OvenPro™ - High protein and fiber solutions

Glanbia Nutritionals | 04-Nov-2021 | Product Brochure

OvenPro provides a range of functionally beneficial ingredients that allow for higher levels of protein and fiber, and low levels of sugar and net carbs...

Related suppliers

Follow us

Products

View more

Webinars

On-demand webinars

Headlines

Promotional Features