MorningStar and Special K: Breakfast bites
Kellogg has also launched two breakfast sandwich lines under its MorningStar Farms and Special K brands.
The MorningStar line offers a vegetarian breakfast sandwich with 11 grams of protein and 190 kcal per pack; the Special K line offers sandwiches made using whole wheat and real eggs.
Nielsen said deli breakfast sandwiches have boomed recently as consumers look for fresher alternatives to RTE cereals. Kellogg has already performed well with its Special K flatbreads, placing in the top 10 most successful consumer packaged goods product list.