A significant 89% of the respondents said that knowing this, they would be more likely to buy from a cake brand that doesn’t use eggs from barn or caged chickens.
In place of eggs, OGGS’ cupcakes are made from OGGS Aquafaba, a plant-based egg alternative that creates 72% less CO2e than eggs.
“We all like to think that we make the most responsible choices, but this new research shows that this thinking doesn’t apply to cake,” said Hannah Carter, founder and CEO of OGGS.
“By choosing cruelty free cake, we can still enjoy all our favourite treats without compromise.”
Additionally, the cakes are packaged in 100% recycled and recyclable plastic trays, further reducing the impact of our favourite treats on the planet.
To date, purchases of OGGS products (first launched in 2019) have reduced the need for over 6 million eggs, saving more than 2,000 tonnes of CO2e and given over a million chickens a well-deserved week off, added Carter.
“Our new Mega Cupcakes give shoppers a delicious opportunity to celebrate and share, while making a positive impact to animals and the planet.”
The mega cupcakes are available in 9-count packs, from Tesco and Ocado for an RRP of £9.