Healthy snacking company That’s it. has launched its first-ever holiday edition snack product.
In a radical departure from the typical sugar-laden Halloween go-to’s, these seasonal treats contain just fruit and nothing more.
Most importantly, they’re also 100% allergy friendly. Halloween is a holiday infamous for a spike in cases of anaphylaxis (an acute, life-threatening hypersensitivity disorder).
“Halloween should be a time of joy and excitement for all children, including those who have food allergies,” said Dr Sung Poblete, CEO of Food Allergy Research & Education (FARE).
“With food allergies on the rise, it is so important to have top-9 allergen free options and we are thankful that brands like That’s it. offer safer alternatives for our food allergic community during this festive time and throughout the year.”
Available in two flavours - Mummy Mango and Wicked Banana - each fun-sized fruit bar is made with 100% real fruit and contains just two ingredients: mango/banana and apples. Absolutely no juices, purees or concentrates or added sugars. The treats are also non-GMO, gluten-free and kosher.
Parents of children who suffer from food allergies can now allow their little ones to celebrate along with other trick-or-treaters.
Available online, on Amazon and at Costco’s in the Northeast, Northwest and Texas in a 40-pack that includes 20 of each flavour for an RRP of $24.99.