Pringles expands non-HFSS Multigrain range
Pringles has introduced Sour Cream & Onion and Salt & Vinegar to its non-HFSS Multigrain range.
The two new variants join Roast Chicken & Rosemary and replace Multigrain Sour Cream & Chilli and BBQ Sauce as Pringles continues to drive innovation in the category and brings shoppers new flavours.
The new variants also come in response to research revealing consumers wanted to see more of Pringles core flavours replicated in the Multigrain range.
The range is non-HFSS (non-high fat, salt, sugar food) and is packed with fibre from grains such as wheat and barley. It has less salt (25% less salt vs average of reconstructed potato chips) and maintains the same ‘hyperbolic paraboloid’ or ‘saddle shape’ chip the brand is famous without compromising on taste.
The expansion of Pringles Multigrain is part of Kellogg’s decade long Wellbeing Plan announced in 2021, which committed the breakfast cereal and snack behemoth to improve its foods and packaging so that they are better for people, the community and the planet.
“It’s been great to see the success of our Multigrain range,” said Nikki Evans Henriques, Kellogg’s UK activation brand manager.
“We understand that shoppers are continuing to explore more adventurous options and our new Multigrain flavours deliver a twist on our classic range.”
The Pringles Multigrain range is available now in Tesco stores at RRP £2.25/166g.