Rockin' raspberry Jaffa Cakes from pladis
The global snacking company has added a new flavour to its lineup with McVitie’s Jaffa Cakes Rockin’ Raspberry.
Joining the brand’s £64.8m Jaffa Cakes line-up, Rockin’ Raspberry is a fresh, zingy twist on the much-loved classic. It features the same light sponge, topped with the brand’s signature crackly chocolate, but the iconic orange jelly makes way for a raspberry centre.
Aimed at building on the success of a flavour portfolio that’s included Pineapple, Cherry, Passion Fruit and Lemon & Lime, McVitie’s Jaffa Cakes Rockin’ Raspberry is set to drive incremental sales among a new generation of shoppers seeking fun, novel flavours.
“Our McVitie’s Jaffa Cakes are already a firm favourite in over a quarter of Brits’ biscuit tins , but we’ve got our sights set even higher,” said Alice Jamieson, Brand Manager, McVitie’s, pladis UK&I.
“And, we already know that introducing interesting new flavour combinations is the ticket to bringing in a new cohort of Jaffanatics.
“We’ve got a history of success when it comes to innovation outside of our core Jaffa Cakes, and our research shows that tangy red berry flavours are some of the most popular. When you couple this with the fact that chocolate and raspberry is a tried-and-tested flavour combination, we’re confident that Jaffa Cakes Rockin’ Raspberry will be no exception.”
McVitie’s Jaffa Cakes Raspberry is hitting shelves in Asda - to be followed by a wider rollout across major retailers in September - in boxes of 10 cakes for an RRP of £1.25.