Baker & Baker Cocoa Orange Boomie
The European bakery products manufacturer has launched the limited edition Cocoa Orange Boomie to capitalise on consumer demand for eye-catching baked goods that deliver on taste.
The Cocoa Orange Boomie has been manufactured with a ‘twist’ to capture consumer attention - a dark creamy cocoa filling covered in shiny orange flavoured icing and dark cocoa icing waves.
The doughnut is eye-catching and boasts a 12pt. filling instead of the usual single filling point seen in traditional ball doughnuts, meaning consumers can enjoy the delicious cocoa filling with every bite. It’s also on trend, containing certified palm oil and no artificial preservatives, flavours or colourings.
A single box contains 48 frozen Boomies with a weight of 77g each. Handling is simple and convenient: simply thaw at room temperature and serve. After thawing for 90 minutes, Boomies can be sold without refrigeration, remaining fresh and soft for up to three days.
“The Boomies launch is a good example of how we respond to consumer trends with innovative products under the indulgence claim,” said Helen Sinclair, UK marketing manager, Baker & Baker.
“New quality products are an important part of how we are helping our customers to maintain sales during the current challenging market conditions.”
The Cocoa & Orange Boomie is available in the UK from September to help food service operators, bakeries and retail customers cash-in on Halloween. It follows a successful launch in Europe, initially in Germany followed by France and Spain.