Entenmann's Ready-To-Bake Cookie Dough
Get ready to bake the magic of Entenmann's at home with its latest culinary sensation: Refrigerated Ready-To-Bake Cookie Dough.
Available in four variants - Glazed Donut, Chocolate Chip, Chocolate Brownie and Cinnamon Toffee - the new line is packed with the same love and flavour as the brand’s hallmark products and brings a fresh, playful twist to baking at home. The deal was brokered by Brand Central, Bimbo Bakeries USA’s exclusive licensing agency.
“With the support of our licensing partners, we’re excited to introduce both nostalgic favourites and innovative flavour combinations in this new, convenient format,” said Alicia Rosas, VP of Innovation at Bimbo Bakeries USA.
“Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods, and we can't wait for our fans to savour these one-of-a-kind treats."
Entenmann’s Refrigerated Ready-To-Bake Cookie Dough collection promises an unmatched combination of premium ingredients blended to create an explosion of flavours that will transport taste buds to new heights of delight. Each cookie is meticulously crafted to provide a soft, chewy texture that melts in your mouth and leaves you craving more.
“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough category and allow consumers the opportunity to bake delicious Entenmann’s® treats in their own home,” said Jodi Bogdanoff, SVP of Licensing at Brand Central.
Entenmann’s Refrigerated Ready-To-Bake Cookie Dough is now available at more than 2,000 Albertsons-owned stores across the US.
