Crave 'rises from the flames'
The dynamic trailblazer in the free-from snacks sector has brought its A-game with a witty advertising campaign that’s turning heads following legal challenges.
The campaign is no ordinary marketing ploy; it’s a masterclass in how to tackle hurdles with a dash of humour. An e-van has embarked on a countrywide journey, loudly and unashamedly calling for retailer support to pay its legal fees.
“We’ve had our fair share of legal tussles from the big players, but we’re not backing down,” said founder Rob Brice.
“Instead, we’re turning it into an opportunity to bring some humour to our customers while giving the retailers a friendly nudge.”
Crave’s commitment to provide innovative free-from and vegan snacks remains unwavering and its advertising stunt not only showcases its tongue-in-cheek attitude but also highlights its dedication to delivering products that resonate with customers.
“We’ve always been about giving people the snacks they crave, no compromises. Our audience knows what they want, and we’re here to provide just that,” added Brice.
The launch of this spirited advertising campaign underscores Crave’s determination to stay true to its identity and values while navigating the complexities of the market. It also hits all the right notes with consumers seeking snacks that conform to dietary considerations, without compromising taste or fun.
