Rude Health Bircher Apple & Cinnamon
The pioneers in healthy and natural foods has dropped a new addition to its Bircher Muesli lineup.
Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of finely milled oats that go soft in seconds, before adding pieces of apple and cinnamon for a touch of spice.
Its touted as the perfect partner for overnight oats in an instant.
“We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know that people are short on time in the morning and so want a quick and delicious option,” said founder Camilla Barnard.
“To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range.”
Rude Health was founded by Nick and Camilla Barnard in 2005 with the launch of the Ultimate Muesli. Now nearly 18 years in, with a 60+ product portfolio - from granolas to crackers and dairy-free drinks - Rude Health can be found in fridges and cupboards worldwide. While other dairy-free brands can be prescriptive and packed with emulsifiers and additives, all of Rude Health’s products are non UPF (ultra processed foods) - organic, dairy-free, non GMO with no gums or anything artificial.
Rude Health’s commitment to championing sustainability through its sourcing and packaging also saw the brand achieve B Corp status in 2021.
Apple & Cinnamon is rolling out across the UK in 136 Waitrose stores in September, as well as wholesalers Auguste Noel and Suma, for an RRP of £3/375g.