Earth & Wheat's artisan wonky box
Wonky food subscription service Earth & Wheat has introduced an Artisan Box as its first new product launch of 2023, in what promises to be a busy year for the food-waste-fighting brand.
The box includes a sourdough loaf, white rolls, muffins (blueberry, chocolate or apple crumble) croissants and pastries (pain au chocolate or pain au raisin). Each and every product is ultra-fresh and crafted by hand by carefully selected artisan bakeries with focus on zero waste. The bakeries achieve this by making ‘food to order’ and allowing for all products good and wonky, to be included so ‘nothing is wasted’.
The Earth & Wheat Artisan Box follows the success of the brand’s wonky bread box launched 18 months ago, along with a wonky veg box last summer. It also brought out a one-off Xmas Wonky Veg Box in the lead up to Christmas.
Founder James Eid said the launch of the new Artisan Box heralds the start of an ‘exciting year’ for the business, which has so far saved more than 500 tonnes of food from going to waste and sent 250,000 meals to food charities.
“We believe our customer base will love it. Every bakery item is crafted individually and sustainably by hand by experienced Artisan bakers with locally sourced flour,” said Eid.
“Our loaves are made as a true sourdough, using a 25-year-old sourdough starter. The dough is shaped by hand and proofed for 32 hours before baking in a stone-based multi-deck oven. The rolls, muffins, croissants and pastries are batch baked, and a wider specification is accepted there is no excess waste.
The concept again continues “our mission of reducing food waste, helping save the planet and contributing to food charities that support the most vulnerable people in our society. For every Artisan box sold, we will be donating one meal to charity.”
The Artisan Box can be ordered on a subscription basis from Earth & Wheat for an RRP of £18.99.