The latest flavour innovation from savoury pastry category leaders Ginsters is designed to bring excitement to shop shelves in Veganuary.
The launch is the next in a series of flavour innovations for the Ginsters Slice range and comes hot on the heels of the successful reintroduction of the Ginsters Festive Slice at Christmas and the popular Creamy Garlic Mushroom Slice earlier in 2022. These seasonal launches delivered over 600,000 new shoppers to the category and have driven 47% incremental growth, attracting younger shoppers to the brand.
The Cauliflower Cheese Slice embodies the flavours of the much-loved British classic, enclosed in puff pastry. The cauliflower is served with Westcountry Cheddar cheese and onion in a creamy sauce, with a hint of nutmeg, topped with a mature cheddar and black onion seed crumb. It includes no artificial colours, preservatives or flavours, letting the quality ingredients speak for themselves, and designed to get more consumers to east less meat in January and beyond.
“We are the market leader in savoury pastry, and we want to drive year-round excitement and bring new shoppers into the category,” said Sam Mitchell, Ginsters’ MD.
“We have already proven that our Limited-Edition range can help to do just this, and we hope that this latest delicious flavour innovation will continue to help savoury pastry go from strength to strength.
Shoppers know that with Ginsters, they are guaranteed superior quality and this new slice gives them a great meat free alternative lunch option for the new year and beyond. We are committed to bringing innovation to our category and this is just the beginning of our exciting plans for 2023.”
The 170g Limited-Edition Cauliflower Cheese Slice is available in selected retail until May 2023, for an RRP of £1.65.