AB Mauri’s Pure ProGrains bread range
AB Mauri has developed Pure ProGrains, which includes four new mixes designed to make it simple for craft and medium size bakeries to produce breads that deliver significant benefits.
Each new Pure ProGrain mix has been developed to a specific recipe, which allows on pack claims for fibre, protein and digestive health, creating added value opportunities for bakers.
It is often challenging to develop healthier products that are also genuinely delicious, but the development team at AB Mauri have decades of experience in process improvement and ingredient innovation alongside access to global technology. It’s thanks to their heritage and proven skillsets that they can offer authentic, nutritious breads such as Pure ProGrains.
“We believe we have a significant role to play within the UK baking industry to support our customers with bringing new technologies to market which can be used to formulate healthy and nutritious foods for consumers,” said Vicky McColl, nutrition & insights manager, AB Mauri UK & Ireland.
“As part of our commitment to FDF’s Action on Fibre initiative, we are working with technology and research partners to find solutions which help overcome the challenges often seen with developing higher fibre foods”
Ingredients have been carefully selected so bakers need simply to add flour, yeast and water – then mix, process and bake. The mixes are flexible and versatile, allowing bakers to create several different types of bread and rolls from the same mix.
Andrew Dinsdale, sales & marketing director, AB Mauri, UK&I, said, “Meeting product characteristics such as great taste, texture and appearance while also fulfilling ‘hot’ consumer trends are key drivers for consumers buying behaviour. The development team have worked immensely hard to innovate and create a modern range of healthy bread mixes that offer bakers with an attractive value proposition.”
Added Thomas Mackay, business unit controller – Craft & Confectionary, AB Mauri UK&I, “Many of our customers may not have the time nor the resources to innovate against current trends, with our access to global insights and our development expertise we have selected specific ingredients and technologies which create fantastic tasting, healthy, products that perform and deliver every time.”
