Crave gets snapped up by Ocado
Crave has secured a listing with Ocado, the world’s largest dedicated online supermarket, for its popular vegan snacks: Pickled Onion Monster Feet and Smokey Bacon Flavoured Streakers.
Following its big win on Channel 4’s Aldi’s Next Big Thing, Crave is experiencing momentous growth, from being listed in Asda, an angel investment and new product in the pipeline.
Founder Rob Brice explains, “The Ocado listing is a great finish to the year for Crave; we are so thrilled with the consumer and retailer response to our snacks. This listing will widen our customer base and mean that more people will have access to Crave’s vegan and free from snacks. We are looking to expand our range of products in 2023, some super iconic products will be given the Crave twist.”
In a highly competitive snack market, Crave has found a niche for creating products that are suitable for everyone, whether their choices are limited by lifestyle or dietary reasons.
“We are all about inclusivity. We think crisps should be about maximum taste and sharing with friends and family, so we are striving to make free-from mainstream and flavour focussed, rather than hard to find or bland and boring,” said Brice.
Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers are listing with Ocado for an RRP of £1.85 for an 80g sharing bag.