Sugar

Kellogg's Special K line up has been reformulated to contain around 20% less sodium. Pic: Kellogg's

Kellogg’s 12-month quest to reduce salt in Special K

By Gill Hyslop

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

FMCG Gurus says consumers will actively seek out snacks that cut back the sugar. Pic: GettyImages/adrian825

Consumers continue the war on sugar in 2021

By Gill Hyslop

The pandemic has brought the topic of health to the fore of consumer minds, prompting many to make changes to help boost their overall wellbeing. Will Cowling, marketing manager of FMCG Gurus examines what steps they will take to avoid sugar in 2021.

Pic: GettyImages/LoveTheWind

Sugar reduction scheme a ‘Soviet-style diktat’

By Oliver Morrison

Critics have rounded on the UK government’s voluntary sugar reduction plan -- which calls for a 20% cut from the food industry in key products by the end of this year -- after a report revealed it is heading for failure.

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.

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Row over UK front-of-pack labelling intensifies

By Katy Askew

The row over whether front-of-pack labeling in the UK should conform to unified standards intensified today when campaign group Action on Sugar accused cereal manufacturers of “deliberately deceiving” shoppers with “poor nutritional labelling”.

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