Cheetos

Americans consumed the equivalent of 270 jumbo jets-worth of snacks on Super Bowl Sunday. Pic: GettyImages/Lew Robertson

Super Bowl Sunday snacking was more serious than ever before

By Gill Hyslop

While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...

PepsiCo jacks up the heat for Super Bowl Sunday

PepsiCo jacks up the heat for Super Bowl Sunday

By Gill Hyslop

Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.

One of the original 'Cheetle' artworks by Lefty Out There that commanded a $2,500 price tag during Art Basel in Miami Beach. Pic: PepsiCo Frito-Lay

Lefty Out There ‘Cheetle’ originals sold for $2,500 each

By Gill Hyslop

Two original artworks made entirely of ‘Cheetos dust’ by pioneering multidisciplinary artist and illustrator Lefty Out There (aka Franco Campanella) commanded a price tag of $2,500 each during Art Basel in Miami Beach.

PeaTos has garnered some heavy-hitting industry support with its alternative offerings to Cheetos and Funyuns. Pic: PeaTos

Veteran-backed Cheetos challenger secures new round of funding

By Gill Hyslop

PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.

PepsiCo's profits were bolstered by its sales of its salty snacks, despite headwinds from its beverage division.

Frito-Lay props up PepsiCo’s profits as soda goes flat

By Gill Hyslop

Pepsi posted a second-quarter profit that topped analysts’ estimates, helped by strong sales of Frito-Lay and other salty snacks, which offset pressures as health conscious consumers shift away from colas.

How can Cheetos coexist with PepsiCo's other corn puff brand Wotsits in the UK? Analyst asks.

Cheetos debut in UK: Wotsit all about?

By Lynda Searby

PepsiCo has launched its extruded corn snack brand Cheetos in the UK, puzzling some market commentators as the product will compete with the company’s Wotsit brand.

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