Soreen to place Good Choice badge on low sugar products

By Jenny Eagle contact

- Last updated on GMT

Soreen partners with Change4Life. Photo: Soreen
Soreen partners with Change4Life. Photo: Soreen

Related tags: Bread, Sugar, calories, vegan

Soreen Malt Loaf brand is supporting Change4Life 2020, by using the Good Choice badge on their low sugar products.

Change4Life was created in 2009 and encourages families to cut back on sugar by making a few changes to their everyday food and drinks. 


This year, Soreen launched its Apple and Strawberry Lunchbox Loaves to support Veganuary 2020, as well as its Banana Loaf Bar,​ which contains 135 calories, 32% less sugar and 58% less fat than the average snack bar.  

People don’t realise Soreen has always been a much healthier option within sweet snacking​,” said Mark Simester, MD, Soreen. 

For example, our original Lunchbox Loaves have less than half the sugar than an average cake bar and 86% less fat. It’s a healthier swap without compromising on taste​.” 

Orla Hugueniot, Change4Life nutritionist at Public Health England, said it was pleased to see Soreen supporting Change4Life again this year. 

We want to help families identify healthier choices and, by using the Good Choice badge, brands like Soreen are helping to achieve this​,” she said. 

Soreen’s Lunchbox Loaves are available in four flavours: Original Malt, Banana, Apple and Strawberry, with less than 100 calories a portion. Plus, they have no reds (traffic light labelling) in their nutritional traffic lights and are a source of fibre. 

We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices,​” said Simester. 

Related topics: Ingredients, Bread, Convenience

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