Marketing

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

A recent study shows that 73% of consumers are willing to pay more for a product with full transparent attributes.  Pic: Insight Label

Nielsen partners with Label Insight to boost CPG transparency

By Douglas Yu

The challenge of managing consumer packaged goods data has prompted two shopper data firms, Nielsen and Label Insight, to form an alliance to help manufacturers and retailers to make faster and more informed data-decisions to grow sales.

© iStock

Under-12s seeing 88% fewer ads for non-nutritious products, says industry

Game over for food marketing to kids, says consumer group

By Niamh Michail

Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.

Professional tasters provide the most accurate answers but are expensive and time-consuming for small companies developing new products for the market. © iStock

Sensory profiling just got simpler, faster and cheaper: Nofima

By Niamh Michail

Sensory profiling and product testing can be complicated, but Norwegian researchers have developed methods that are simpler, faster and cheaper, allowing smaller companies to carry out their own new product development, they say.

Photo: Istock / Alex Skopje

What was 2015's most misleading product? Consumers cast their votes....

By Niamh Michail

It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....

Campden BRI opens consumer test centre

Campden BRI opens consumer test centre

By Jenny Eagle

Campden BRI has opened a consumer test centre in Leamington Spa, UK, to support new product development and provide consumer research on food and drink products.

The marketing of food that is high in fat, sugar and salt has been linked to increased child obesity - but food and drink companies disagree.

Readers' Survey

The big debate: Marketing junk food to children

By Niamh Michail

Marketing 'junk' food to children is raising blood pressure all round - and that's just the debate. FoodNavigator looks at some of the arguments that have been made in recent years and asks you, the reader, what you think.

Premier Foods has reported sliding first quarter sales

Premier Foods sales hit by early Easter

By Michael Stones

Premier Foods has reported sliding sales in its first quarter results to July 4, due to this year’s early Easter, ahead of its annual general meeting yesterday.

Rock bottom prices for bread in supermarket price wars

Bread is ‘price war casualty’ – FoB director

By Nicholas Robinson

Bread is one of the biggest casualties of the supermarket price war, as retailers keep dropping its price to rock bottom levels in a bid to entice shoppers, according to Gordon Polson, Federation of Bakers’ (FoB’s) director.

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

ConAgra Food’s outlines 3 point plan to grow consumer business

ConAgra Foods outlines 3 point plan to grow consumer business

By Elizabeth Crawford

ConAgra Food outlines a three-point plant for growing sales of commercial brands, including Swiss Miss, Pam and Orville Redenbacher's, which continue to struggle despite improved share, profit and volume stabilization.

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